1. Jake Arsenault (201302920) Tayo Shittu (201302424) Josh Best (201006265) Ryan Gillespie (201102081)

2. Financial Results 2013 2013 SalesUnits SoldCostsProfitsSHVEarnings per share $10,028,72825,108$5,583,500$1,062,693$11.40$1.06 - Low cost, high quantity approach -High expenditure on advertising 2012 SalesUnits SoldCostsProfitsSHVEarnings per share $8,326,50021,050$4,287,750$1,390,320$12.48$1.39 2011 SalesUnits SoldCostsProfitsSHVEarnings per share $8,190,00018,000$4,282,0661,300,463$10,82$1.30

3. Previous Results Since the Retail Price had not changed from 2013, the $650 per bike had undergone a 0% increase Shareholder Value (SHV): 5% increase from 2012 to 2013 Shareholder Value (SHV): 6% decrease from 2013 to current period 2014 Product Distribution: 0.46 (2013) - 0.55 (2014) Sales: 25,108 (2013) – 28,242 (2014)

4. Competition As you can see, Bike Lane’s price remains the lowest in the industry and $3.33 below the next highest price in fiscal year 2013 In the current period of 2014, Bike Lane still remains with a lower price in the industry at a price of $10.17 in SHV. Industry Benchmark Report 2014 Winter - Introduction to Business - S24 World 11 - Period 2013 Bass Pro Bikes Oregan Bikes Firm3 BikeLand Firm5 Financial Results Shareholder Value (SHV)$16.25$12.74$11.40$17.61$14.73 Cumulative Change in SHV50%18%5%63%36%

5. Industry Averages

6. Industry Average

7. Targets Low Prices High Promotions

8. Sales Correlation Increase in product awareness. Low cost. Under producing. High expenses.

9. Conclusion Lots of advertising. Largest market share. Needs adjustment.