Presentation is loading. Please wait.

Presentation is loading. Please wait.

St. Francis Xavier University Mike’s Bikes Business Simulation Assignment.

Similar presentations


Presentation on theme: "St. Francis Xavier University Mike’s Bikes Business Simulation Assignment."— Presentation transcript:

1 St. Francis Xavier University Mike’s Bikes Business Simulation Assignment

2 Purpose St. Francis Xavier University  To explore the various facets of making decisions in a business  To develop effective team skills  To develop analytical skills  To develop business report writing skills

3 Format St. Francis Xavier University  20 pages, double-spaced, 12 pt font, Times New Roman, 1” margins, bound  Tips on Content  Title page with company logo  Letter to Shareholders  Performance Analysis  Recommendations

4 Content St. Francis Xavier University  Title page  Letter to Shareholders  Overviews report (written last)  Highlights  key results  Important challenges facing your firm  Selected recommendations  “Sign off”

5 Content St. Francis Xavier University  Performance Analysis  Recent and current results (3 pgs)  Finance (I/S, B/S, SHV, Sources of Cash) Marketing (all product details, market share)  Operations (capacity, production, wastage, idle)  Complete an analysis of your results (12 pgs)  Crunch numbers, relate to “norms”, complete trend analysis  Financial statement analysis  Marketing mix analysis  connect results to target market  Operations analysis

6 Content St. Francis Xavier University  Performance Analysis  Competitive Analysis  How does your firm compare to your competitors?  FSA  Selected marketing and operations indicators (e.g. industry bench, all product details)  Conclusions  Identify favourable and unfavourable performances/trends  Identify key determinants of success/failure  Identify strengths and weaknesses

7 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Challenges (opportunities and threats)  Positioning Map (optional)  Objectives*  Recommendations* *See Note on Planning, Course Materials Package for the substance and structure of setting objectives and making recommendations

8 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Challenges (opportunities and threats) OpportunitiesThreats New product Failure of competitor Unmet demand (market space) Strategic re-positioning Competitor’s positioning, product launch and/or performance Clustering of competitors

9 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Challenges (opportunities and threats)  Positioning Map High Price Low Price Youth MountainRoad A E C E B D C A D

10 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Objectives*  Given scarce resources, which challenges will be targeted  “Where do we want to be”?  desired results  “What changes are required to achieve desired results”?  Objectives are  Specific  Measurable  Time bound  Challenging but “doable” *From Note on Planning, Course Materials Package

11 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Objectives (example) General ManagementTo increase company sales by 10% by the end of 2011  5 yrs of 8-10% annual growth  unmet demand  continued decline in sales of competitors, coupled with multi-year losses  success of advertising campaign based on awareness rating

12 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Recommendations*  Recommendations are what managers plan to do – decisions to allocate scarce resources – to achieve objectives  Example – to achieve 10% increase in sales  Reposition bike in the higher quality / higher price segment  capitalize on opportunity in both Mountain and Road  Target 20 new retailers to access unmet demand *From Note on Planning, Course Materials Package

13 Content St. Francis Xavier University  Recommendations for Future – 2 year plan  Recommendations*  Example – to achieve 10% increase in sales  Marketing  Increase Road retailer margin to 39%  Increase Road retailer support by $10, 000  Increase magazine P.R. by $80,000  See Note on Planning for format *From Note on Planning, Course Materials Package

14 Tips St. Francis Xavier University  Content -- be critical analysts not advocates  Style  Use tables for numbers, bullets for lists, paragraphs for description  Sell your report – bind, color, graphics  Organization should be structured yet fluid

15 Next Two rollovers remaining: Friday March 24 4:00pm (2008) Sunday March 26 4:00pm (2009) Next class: Capital markets


Download ppt "St. Francis Xavier University Mike’s Bikes Business Simulation Assignment."

Similar presentations


Ads by Google