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Economic returns of ecodesign Contact : Samuel Mayer +33 4 77 43 04 85 – +33 6 31 54 47 04

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Presentation on theme: "Economic returns of ecodesign Contact : Samuel Mayer +33 4 77 43 04 85 – +33 6 31 54 47 04"— Presentation transcript:

1 Economic returns of ecodesign Contact : Samuel Mayer –

2 The Pôle National Eco-conception et Management of Life Cycle is a non profit organization of firms whose purpose is the dissemination of best practices in product development incorporating environmental and broader aspects of sustainable development. Our activities: > Resource center, - Research and Development - Transfer and Dissemination > Training, > Critical Review, > Studies and applied research, > Edit (tools, books…).

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5 After ten years of operation, the Eco center design and Life Cycle Management launches in early 2013 MYGREENMAG, an international magazine on eco-design and eco- innovation, in French and in English. A printed version will be released in 8000 copies and an electronic version can be downloaded from the website of the Pole.

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7 Pôle Eco-conception ®

8 160 members 52 relay centers worldwide Ressource center : CCI France and ADEME Our network Member of the networks : CRÉER et ECOSD 2000 companies aware

9 52 Relay Centres

10 1 european network ENEC Partnership with IDP of Canada International network UNEP - UNIDO Colombia – Canada - Mexico

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12 4 other partners (ENEC)

13 Study of 2008

14 What are the issues

15 The action implementation

16 of cases of the study are first project of ecodesign

17 Initial motivations 44% 8% 24% 13% 11% Initiative leader Regulation Search for savings Third party Market

18 Environmental gains 32% Raw materials Manufacturing Use Transport End of life 31% 14% 10% 13%

19 Economic returns «Eco-design often encourages debate, allows product to address issues differently, to think together around the table and just to put forward ideas. » Laurent NOCA Eco-design Manager, (a quitté le Groupe LAFUMA en décembre 2007) The eco-designed products must meet this 3 rules : sustainable, differentiable, desirable The turnover of eco-friendly products has been multiplied by 3 in 3 years(15% planned for 2008) Strong consumer awareness for this type of product; Selling price substantially equal

20 Commercial impact Sales maintained /cost reduction Increase sales Sales maintained/ Not cost reduction 86% 7%

21 Economic returns «Our efforts have allowed us to sign an exclusive agreement for one year with the largest distributor in North America. We also introduced our new area rug recyclable buyers in Germany and Finland. The reception was very positive!» Marc-André Déom Chairman, Korhani

22 Impact on profit margin compared to a traditional product Lower margin Upper margin Equal margin 37% 53% 10%

23 Economic returns «Eco-design of our products has helped make Victor Innovatex a leader in specialized textile. » Martin Bourque Manager research and development, Victor Innovatex Certified green products have a cost slightly higher than non-green. Existing customers renew orders and the company recruits new. Investment in staff and marketing tools for the marketing of eco-designed products. The additional costs of environmental shift of the company are very important (R & D, marketing efforts, royalties paid for the ecolabel and use a wire more expensive).

24 2 levels Eco-redesign Eco-innovation 24

25 before after PURCHASER USER PRODUCT SERVICE OWNERSHIP WELLNESS 25

26 Study of 2013

27 1.Restart the study 3. Further study 2. Update initial analysis Objectives What are the new issues of ecodesign With the first sample of firms Get more returns from firms and from different countries 150 firms

28 Diarra KANE Acess to the new survey 3.html We need your testimony

29 57 cours Fauriel – Saint-Étienne Cedex 2 Tél : +33(0) – Fax : +33(0)


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