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1 Attitudinal Survey 2014 Ontario Adults 18+ March 2014.

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Presentation on theme: "1 Attitudinal Survey 2014 Ontario Adults 18+ March 2014."— Presentation transcript:

1 1 Attitudinal Survey 2014 Ontario Adults 18+ March 2014

2 2 Perceptions of Advertising In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer And the survey says…

3 3 Most Influential Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most influential?

4 4 Most Authoritative Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?

5 5 Most Powerful Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most powerful?

6 6 Most Effective Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most effective?

7 7 Most Persuasive Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?

8 8 Most Engaging Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most engaging?

9 9 Most Relevant Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most relevant?

10 10 Most Effective Video Advertising Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?

11 11 Main Source for News Ontario Adults 18+ Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media is your primary source for News?

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