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Reach, Time Spent & Attitudes National Adults 18-34 May 2009.

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Presentation on theme: "Reach, Time Spent & Attitudes National Adults 18-34 May 2009."— Presentation transcript:

1 Reach, Time Spent & Attitudes National Adults May 2009

2 Reached Yesterday % Adults Source: BBM Analytics RTS Spring 2008/Spring 2009

3 Average Per Capita Weekly Time Spent Hours - Adults Source: BBM Analytics RTS Spring 2008/Spring 2009

4 Most Influential Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most influential? Source: Angus Reid Strategies May 2009

5 Most Authoritative Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: Angus Reid Strategies May 2009

6 Most Powerful Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: Angus Reid Strategies May 2009

7 Most Effective Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most effective? Source: Angus Reid Strategies May 2009

8 Most Persuasive Advertising % Adults Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: Angus Reid Strategies May 2009

9 Most Engaging Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: Angus Reid Strategies May 2009

10 Most Relevant Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: Angus Reid Strategies May 2009


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