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Starbucks Going Global Kerrey Katy. Starbucks mvE&feature=player_embedded

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Presentation on theme: "Starbucks Going Global Kerrey Katy. Starbucks mvE&feature=player_embedded"— Presentation transcript:

1 Starbucks Going Global Kerrey Katy

2 Starbucks http://www.youtube.com/watch?v=KEodK38c mvE&feature=player_embedded http://www.youtube.com/watch?v=KEodK38c mvE&feature=player_embedded

3 The Making of Starbucks The first, 1970. Moby Dick

4 Howard Schultz Joined the Crew, 1982. Business trip to Italy. 1987, first year owning lost $330,000 1988, $764,000 1989, $1.2 million.

5 Going Global Start The first, Japan on October 26, 1996. 600 stores. Guinea Pigs

6 Global Expansion Philippians – 1997 1998 United Kingdom Malaysia New Zealand Taiwan Thailand U.K. New Zealand Malaysia Philippines Taiwan Thailand

7 Troubled Times Beijing – Protesting China Russia Trademark War.

8 2008 Argentina Czech Republic Portugal Bulgaria Poland Argentina Bulgaria Czech Republic Portugal Poland

9 2009-2011 Utrecht, Netherlands Sweden Central America San Salvador, El Salvador Guatemala City, Guatemala El Salvador Guatemala Swede n Netherlands

10 Starbucks Stocks

11 Questions?


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