2. NIKE BRAND MARKETING PLAN

3. PRODUCTS Clothes Hoodies, sweatpants, polo style shirts, hats, socks! Shoes Basketball, football, tennis, wrestling, golf style shoes! Personal Accessories Watches, headbands, bracelets, shoe strings, Necklaces! Golf Gear Golf clubs, golf gloves, golf shoes, golf balls! Athletic Gear Basketballs, footballs, golf balls, and other sport materials!

4. MEANS OF ADVERTISING Slogans  Just Do It! Promotions  Buy one get one half off! Television commercials  Youth athletic programs wearing Nike Material! Blogs  Tumbler! Social Networking  Facebook, Twitter, MySpace! Celebrity Advertising  Sports Celebrities, Worldwide Models!

5. FOREIGN PRODUCTION Finding product market in other countries. Creating Nike Factories Worldwide, Seeking Foreign Employment, Worldwide Advertising! Locate target market Adults ages (40-90) Young adults ages (20-39) Teenagers ages (13-19) Children ages (1-12)

6. DISTRIBUTION Nike’s internally developed Warehouse Management System (WMS) directs all activities either through terminals or through light-weight radio frequency units carried by operators, some of which are voice activated allowing the operator to talk directly to the system. High-tech sorting equipment will make it easy to fulfill customer orders, especially large orders requiring multiple products in the same shipping carton, efficiently and accurately. Nine kilometers of conveyor belts connect every functional area of the facility so products can easily flow through the different processes

7. INFORMATION MANAGEMENT Management Strategies Taking Yearly intake after subtracting expenses and using profit to increase business Such as opening new stores and creating more Jobs. Providing competitive advantage to take in more revenue then competing companies. Supporting improved decision-making, for example, project prioritization, selection of appropriate data warehouse and business intelligence technology, and identification of relevant skills and resources Identifying the right organizational structures and governance processes needed to facilitate effective information management

8. ANNUAL PRICE RANGING  Youth Prices Range o Shoes ($10-$30) o Clothes ($15-$35) o Accessories ($1-$20)  Young Adult Pricing o Shoes ($30-$70) o Clothes ($10-$60) o Accessories ($10-$50)  Adult Pricing o Shoes ($40-$400) o Clothes ($15-$120) o Accessories ($15-$60)

9. NIKE CATALOG