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2. Name: Jessica Ortiz Grade: 11 2 Need 4 Care

3. Business Profile My business idea is to go to homes and assist kids that have disabilities. Providing medication reminders, entertaining activities, and a companion more like a buddy. Type of Business : Service –My business will satisfy my consumers because I will be helping children keep up with their school activities and making sure they have the necessary assistance they need. – Legal Structure: Sole Proprietorship I choose this legal structure because I work better alone and it’s the most affordable business structure to begin. 3

4. Opportunity Opportunities –Provides nursing assistance for children with disabilities problems –Provide them with the care they need –Providing with educational help Qualifications –Took an Entrepreneurship course –Volunteered in a hospital –Work well with others –Certified in CPR First aid 4

5. Consumer Profile By Location: –Different homes around the south end of Hartford that have kids with disability. By Population: –Kids ages 4- 12 5

6. Competition 6 Competitive Advantage Build relationships and networks that last a lifetime. Ill be certified in first aid Services will provide a special basket that would bring activities and treats Competitor PriceQuality Greatest Strength Greatest Weakness Babysitters For a Child with disability $9 Per hour GoodThey have more experience with children Some babysitters don’t have patience Gary Hayman Tutoring Services $45- $50 per hour GoodProvide the best possible tools he or she needs to succeed They charge too much

7. Marketing Mix Price: –$15 per hour Place: –Visit homes for children with disabilities Product: –Companionship Services: ( Basket with supplies such as books, board games, toys, games, etc) Promotion: –Website, Advertisements(In hospitals, schools, etc, and Special item 7

8. Marketing Plan 8 PhaseMethodDescriptionCost Awareness I will be making a website, flyers, and business cards I would use dream weaver and publisher. I would make 100 and put it around the hospitals and schools. No Cost Purchase With my services I would be providing a basket that will include Entertainment Board games Toys Games Treats RetentionStay in touch with costumers Surveys Discount In my surveys I will ask my costumers questions about my services. No Cost

9. My Business Card 9 Front Side Back Side

10. Business Flyer 10

11. Product 11

12. Cost of Materials/Direct Labor Definition of One Unit1 hour of companionship Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unitDirect Labor Cost Per Unit $6.25 of an hour= 15 mins$1.50 Total Direct Labor Per Unit$1.50 Material DescriptionCost/Total QuantityCost Per Unit ($) Toys (Wal-mart) 2 Toys for 5.00$2.50 Treats 20 packs for 7.00$0.25 Total Material Cost Per Unit$ 2.75 Variable Costs Per Unit (shipping, commission, packaging)$0 Cost of Sales Per Unit$ 4.25 12

13. Economics of 1 Unit 13 Definition of One Unit1 hour of companionship Selling Price per Unit$ 15.00 Direct Labor Per Unit$1.50 Materials Per Unit $2.75 Total COGS Per Unit$4.25 Variable Costs Per $0 Total Cost of Sales$4.25 Gross Profit Per Unit$10.75

14. Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ 20 X 8] $ 160.00 Insurance $ 25.00 Salaries of Employees $0 Advertising $ 20 Interest $ 0 Depreciation $ 0 Utilities $ 0 Rent $ 0 Other Fixed Costs $ 0 Total Monthly Fixed Costs $ 205.00 14

15. Monthly Sales Projections 15 MonthUnits Sold January40 February40 March40 April40 May40 June80 July80 August80 September40 October40 November40 December40 Total = 600 Hours Monthly Break- Even Units 48 Units

16. Projected Yearly Income Statement Selling Price Per Unit$15.00 an hour # of Units Sold 600 Total Sales$9000.00 Total COGS$ 2550.00 Other Variable Costs$ 0 Total Variable Costs$ 2550.00 Gross Profit$ 6450.00 Yearly Fixed Costs$ 2,460.00 Other Costs/Unforeseen$ 100.00 Total Fixed Costs$ 2,560.00 Profit before Taxes$ 3990.00 Less Estimated Taxes @25%$ 997.50 Net Profit$ 2992.50 16

17. Start-up Investment 17 Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) 0$ 0 ItemWhere I will buy this?Cost of Item Board gameWal- Mart$ 15.00 BooksBarnes and Nobles$ 20.00 LicenseDNV$ 77.00 Certified for first aidRed Cross$ 30.00 CASH RESERVE covering 3 months of fixed costs$ 615.00 Estimated TOTAL START-UP INVESTMENT$ 757.00

18. Return On Investment Return on Investment (ROI) 395.3% For every $1 dollar invested, my business earned : $3.95 18

19. Social Responsibility Plan Need for Care will give back to the community by donating 6% of the profit made to the red cross. I will have the red cross logo in my materials so when I sell my product people will know that ill be donating a portion of the profit to the red cross. 19

20. Business & Educational Goals 20 Short Term Long Term Try to connect with the kids and provide a safe environment. Business Expand my business in hospitals In the city. Plan to graduate high school with honors and attend to a 4 year university. Be able to work in a hospital as a registered nurse. Personal

21. Your Not Alone In This World Thank you for your consideration of [NEED 4 CARE] 21