1. Newspapers & Magazine Advertising

2. Newspapers Advertisements 1. Classified 2. Display 3. Supplement

3. Classified n Commercial messages arranged in the newspaper according to the interest of readers

4. Display n Sponsored messages that can be of any size and location within the newspaper, with the exception of the editorial page

5. Supplement n Syndicated or local full- color advertising inserts that appear in newspapers throughout the week

6. Advantages of Newspapers n Market coverage n Comparison shopping n Positive consumer attitudes n Flexible

7. Disadvantages of Newspapers n Short life span n Clutter n Limited coverage of certain groups n Product criteria n Poor reproduction

8. Magazines- Classified by: n Audience n Geography n Demographics n Editorial content

9. Advantages of Magazines n Target audience n Audience receptivity n Long life span n Visual quality n Sales promotions

10. Disadvantages of Magazines n Limited flexibility n High cost n Distribution

11. Future of Magazines n Must compete against emerging technology. E-zines are growing in popularity: magazines without paper, postal mass, and fuss. Will the internet replace magazines?