1. Conservation is… the art of living lightly on this Earth What is conservation: A definition

2. What is conservation: Our top ten conservation actions Save energy Use green power Help nature Save water Drive less Live local Eat local Buy green Waste less Prevent pollution

3. What is a culture of conservation? It is when conservation is a natural part of who we are and what we do.

4. How do we get there? 1. Make conservation easy, affordable, + desirable 2. Create a united conservation movement. support incentives marketing Change the way we think

5. Why do we need a movement? Movements progress from protest, through implementation, to cultural change

6. Where are we now? The Green Movement from 1970 - 2010 Evergreen Green Communities Autoshare Conserver Society Report Brundtland Report Bullfrog Power Small eco-preneurs 19701980199020002010 Greenpeace Protest ? Implementation: Policies, activities, new business and groups

7. ENGO Government Working from an NGO base, a voluntary strategy will build distributed leadership to reach a common goal, such as “we conserve”. CorporateNGO Government: incent, promote and support Business: provide products and services NGOs: promote and support Key roles in a voluntary strategy: The missing piece: The Voluntary Transition Strategy Key goals of a voluntary strategy: coordinated delivery of integrated solutions cultural change

8. What is Distributed Leadership? The Voluntary Transition Strategy Three areas of leadership… Save energy Use green power Help nature Save water Drive less Live local Eat local Buy green Waste less Prevent pollution Internal Who I am External: What I do Community: How I help Applied to the ten areas: Individuals Organizations Businesses Institutions Governments at all levels..

9. weconserve Think like a movement