1. Understand how cultural diversity impacts products and services offered by hospitality and tourism destinations.

2.  Having different cultures respect each other's differences.  Personal Appearance  Negotiating Styles  Gift Giving Protocol  Language  Dietary Habits

3.  the state, condition, manner, or style in which a person or object appears; outward look or aspect.  Example: Saudi Arabians wear conservative clothing that covers entire body.

4.  Negotiating-a dialogue between two or more people or parties intended to reach a mutually beneficial outcome, resolve points of difference, to gain advantage for an individual or collective, or to craft outcomes to satisfy various interests.  Companies have different ways of negotiating contracts.  For example: Indian culture is slow in the decision making process; therefore, an American business person must be patient with determining a contract with a hotel in India.  https://www.ventureoutsource.com/contract- manufacturing/outsourcing-offshoring/india- manufacturing/negotiations-and-business-strategies- with-india

5.  Gift giving customs vary greatly from country to country.  For example: In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting while in other cultures consider it inappropriate behavior.

6.  Spoken language produced by articulate sounds, as opposed to written language.  There are roughly 6,500 spoken languages in the world today. However, about 2,000 of those languages have fewer than 1,000 speakers. The most popular language in the world is Mandarin Chinese.  Example: From a global perspective, different people may speak different languages when they visit other countries.

7.  The habitual decisions an individual or culture makes when choosing what foods to eat.  http://www.pregelamerica.com/vftt/index.p hp/2013/03/feature-article-eating-habits-and- traditions-around-the-world/  Example: Different airlines offer several menu options to accommodate their passengers.

8.  Hospitality and Tourism is a very diverse industry. -Employees speak different languages and have different customs and beliefs.  Companies within the Hospitality and Tourism Industry provide training to embrace cultural diversity.  Training helps employees learn about other cultures to avoid offending coworkers and guest.  Training also helps employees to be respectful of cultural differences.

9.  As American hospitality and tourism business sell products to other countries it is very important that they modify their marketing strategies to those of the different countries to which they are reaching out.  For example: Conducting research about China when opening a new hotel.

10. Collectivism: a political or economic theory advocating collective control especially over production and distribution; also : a system marked by such control.  Coming together as a group to make a business decision. Long-Term Orientation stands for the fostering of virtues oriented towards future rewards, in particular perseverance and thrift.  Focusing on the future of a international hospitality business.