1. Gee!! I Wish I Were a Man.
Haley Williams

2. The History
Howard Chandler Christy’s “Gee!! I Wish I Were a Man” Navy recruitment poster was a rallying cry for both patriotism and feminism. It was distributed during World War II. Christy was famous for his paintings of historical works and portraits of celebrities.

3. What is the Purpose of this Ad?
The purpose is to convince men to “Man up” and join the navy to fight in the war.

4. Who Is The Audience?
The audience is men. More specifically it is young men in their late teens and early twenties. Men who would be fit enough for the Navy.

5. Ethos What make the author credible? Or why should you listen?
Christy, the artist was famous for his work. He was commissioned by the US government making the call to sign up for the navy very credible.

6. What is the logic behind this advertisement?
Logos
What is the logic behind this advertisement?
The advertisement was used during World War II. The logic is that men should sign up to help in the war.

7. What is this Ad’s emotional appeal?
Pathos
What is this Ad’s emotional appeal?
It insults a man’s masculinity. When insulting a man’s masculinity they will do almost anything to prove their masculinity. Tell a man he’s not manly enough to join the navy and he will join the navy.

8. What action might people have taken after seeing this ad?
Men will join the navy to prove how “manly” they are to help fight in the war.

9. What was omitted? How does it change the add?
The Girl was omitted. Without her the eye catcher is lost in the picture. It also lessens the message by not giving the words a speaker.

10. Citations
Gee I wish I were a man by Howard Chandler Christy. Advertisement Web.
“Gee!! I Wish I Were a Man”. Allposters.com. All Posters, n.d. Web.