1. 1 1.Team + 2.Execution (Culture) + 3.Product / Market Fit = Scale+ Sustainability

2. 2 0. Founder(s) + 1.Team + 2.Execution (Culture) + 3.Product / Market Fit = Scale+ Sustainability

3. 3 Digital MediaDigital Media 20082008 Ankara + IstanbulAnkara + Istanbul Team of 50Team of 50 Intel 2011Intel 2011

4. WEB & MOBILE ASSETS Turkey’s leading online video site 18.2M unique visitors 249.8M monthly video views 702.5M minutes streamed per month 63.9 minutes of streaming per viewer per month Turkey’s leading movies site, finance portal, blogging and photo-sharing platform, recipes destination 10M+ monthly unique visitors 30M monthly video views 205M+ monthly page views 4 Other Assets 20M+ monthly unique visitors 280M+ monthly video views Nokta Metrics

6. 6 0. Founder(s) Clear vision Great team (best friends) Beautiful prototype, bright ideas to grow Work day/night Everything will be awesome

7. 7 0. Founder(s) Product has issues Market isn’t there Team looses confidence Run low on cash Macro economy sucks ….. There starts the struggle

8. 8 0. Founder(s) That’s where you start your transition to be a successful founder. Life is struggle > embrace the struggle (everyday). There’s no recipe for complicated, dynamic challenges. Building a company inevitably leads to those challenges. Unusual parts of your past > different perspectives, approaches help you get thru

9. 9 Founders journey to become a CEO Resist pressure to be extremely positive, face your fears and tell it as it is Build a culture that rewards people for getting problems to the open. Given enough eyeballs, all bugs are shallow. Spend zero time on what you could have done – devote all of your time on what you might do – nobody cares – just run your company.

10. 10 Founders journey to become a CEO > skill set + network Skill set > Managing execs, Org Design, Sales Org Network > Customers, PR, know best developers! Take care of people / product / profits – in that order. Most difficult CEO skill > Manage your psychology (most personal&important battle) Everybody learns to be CEO by being a CEO. Focus on the road, not the wall.

11. 11

12. 12 tumay@nokta.com@tumay