1. 1 2015 ACC-SoCal In-House Counsel Conference #IHCC15 BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City, California January 14, 2015 Panelists:Craig Cardon Rachel Tarko Hudson Paul Cowie Moderator:Harrison Perla #IHCC12

2. 090701_2 2 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Hypothetical #1  Ownership of Social Media Accounts  Access to Accounts when lacking Ownership  Mitigating Risks of Employee Posts – Social Media Policy – NLRB Rules Launching a Social Media Presence

3. 090701_3 3 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Hypothetical #2  Trademarks (their presence & proper usage) – Websites – Social Media Accounts Intellectual Property Concerns

4. 090701_4 4 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Hypothetical #3  Notices, Disclaimers & Policies – Terms of Service – Privacy Policy – Passive vs. Active Websites WEBSITE = Legal vulnerability?

5. 090701_5 5 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Hypothetical #4  Endorsements – Payments – Disclosures  Marketing Campaigns, Sweepstakes & Contests  Employee Social Media Posts & Disclosures – Employer actions against employees Endorsements & SM Advertising

6. 090701_6 6 #IHCC15 2015 ACC-SoCal In-House Counsel Conference  Craig Cardon – Sheppard Mullin (Entertainment, Technology, Advertising & IP)  Rachel Tarko Hudson – Sheppard Mullin (IP, Technology & Media)  Brian Cowie – Sheppard Mullin (Labor, Employment & Social Media)  Harrison Perla – Director of Worldwide Legal Affairs CEVA, Inc. Panelists

7. 000000_7 11 th Annual In-House Counsel Conference January 14, 2015 (Universal City, CA) #IHCC15 7 www.acc.com/chapters/socal/