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1 2015 ACC-SoCal In-House Counsel Conference [add logo of sponsor] #IHCC15 SCAMS, SCHEMES, AND SPOOFS: ONLINE BRAND PROTECTION ISSUES January 21, 2015 Anaheim, California Sponsored by KNOBBE MARTENS Panelists Katherine McGowan, Trademark/Advertising Counsel LinkedIn and Susan Natland & Jeff Van Hoosear, Partners Knobbe Martens #IHCC12
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090701_2 2 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs Dear Sir: I have been requested by the Nigerian National Petroleum Company to contact you for assistance in resolving a matter. The Nigerian National Petroleum Company has recently concluded a large number of contracts for oil exploration in the sub-Sahara region….. In exchange for your accommodating services, the Nigerian National Petroleum Company would agree to allow you to retain 10%, or US$4 million of this amount… However, to be a legitimate transferee of these moneys according to Nigerian law, you must presently be a depositor of at least US$100,000 in a Nigerian bank which is regulated by the Central Bank of Nigeria… Time is of the essence in this matter… Yours truly, Legitimate (Really) Nigerian Prince
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090701_3 3 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Types of Scams: – Phishing – Pharming – Spoofing – Counterfeits/Fakes – Grey Market – Cybersquatting/Typosquatting – Domains/Keywords – Malware/Spam Scams, Schemes, and Spoofs
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090701_4 4 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs – Consumer Fraud Counterfeits/Fakes Grey Market Pharming/Phishing – Brand Misuse Brandjacking PPC Abuse SEO Abuse – Domain Misuse Cybersquatting Typosquatting Domains/Keyword Scams
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090701_5 5 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Online Brand Protection Issues – U.S. e-commerce sales were $263B in 2013* – Expected to increase to $414B by 2018* * U.S. E-commerce Forecast, 2013 To 2018, Forrester Research, Inc. http://www.forrester.com/ Scams, Schemes, and Spoofs
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090701_6 6 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs PHISHING: Sending an e-mail falsely claiming to be a legitimate enterprise in an attempt to trick the user into surrendering private information – Check URL Check Whois information Contact domain registrar? https://urlquery.net/
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090701_7 7 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here urlQuery.net – a service for detecting and analyzing web-based malware. It provides detailed information about the activities a browser does while visiting a site and presents the information for further analysis.
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090701_8 8 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_9 9 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here PHARMING: A legitimate site is copied exactly and victims are directed to forms that collect private information – Malware – Spam Scams, Schemes, And Spoofs
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090701_10 10 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Pharming makes use of the DNS (Domain Name Servers) A user can enter the correct URL and still be redirected to fake/scam site Pharming allows for targeting large groups of people at one time High risk of malware Scams, Schemes, and Spoofs
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090701_11 11 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_12 12 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here SPOOFING: Creating an email or a website with the intention of misleading CYBERSQUATTING: Brand names used within a domain TYPOSQUATTING: Misspelled brand names used within a domain Scams, Schemes, and Spoofs
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090701_13 13 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here – Why does “spoofing” work? – Understanding consumer behavior/preferences bargain (cheaper) vs. fake (cheap) Scams, Schemes, and Spoofs
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090701_14 14 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here – Understanding consumer behavior/preferences bargain (cheaper) vs. fake (cheap) Scams, Schemes, and Spoofs
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090701_15 15 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Bargain Shoppers – Looking for genuine goods – Deceived by counterfeit sites Similar domains (cybersquatters/typosquatters) Use of Trademarks/Logos Use of Photos/Descriptions “Plausible” price points Scams, Schemes, and Spoofs
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090701_16 16 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Since 2010, “Operation in Our Sites” has seized over 1000 domain names Project Copy Cat in 2012 targeted “fake sites” – Counterfeit Goods – Identity Theft http://www.ice.gov/factsheets/ipr-in-our-sites Scams, Schemes, and Spoofs
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090701_17 17 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Fake domain name: Wallmatt.com Real domain name: Walmart.com Fake: Appple.com Real: Apple.com Fake: BestBuyh.com Real: Bestbuy.com Fake: Fashiomworld.co.uk Real: Fashionworld.co.uk Fake: Sportsdierct.com Real: Sportsdirect.com Fake: Wurbanotfitters.co.uk Real: Urbanoutfitters.co.uk Scams, Schemes, and Spoofs
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090701_18 18 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here National Intellectual Property Rights Coordination Center http://www.iprcenter.gov/ http://www.iprcenter.gov/ Scams, Schemes, and Spoofs
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090701_19 19 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here louisvuittononlineoutletus.com officialsanfrancisco49ers.com originalbeatsbydre.com Scams, Schemes, and Spoofs
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090701_20 20 beatsbydre? Scams, Schemes, and Spoofs
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090701_21 21 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_22 22 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Online Brand Protection – Domains/Keywords – Impact of New (300+) gTLDs? ___.company ___.business ___.services – Domains bargain-related terms ____outletstore.com or discount_____.com trust-related terms original____.com or official_____.com – Keywords “discount” or “outlet” “official” or “original” Scams, Schemes, and Spoofs
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090701_23 23 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Domain resources – Domain management services – In-house resources – Free resources Scams, Schemes, And Spoofs
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090701_24 24 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Domain Name/Keyword Scams – Fraudulent offers E-mail Urgency Misleading Fine print Scams, Schemes, and Spoofs
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090701_25 25 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_26 26 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_27 27 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here U.S. Trademark Scams – http://www.uspto.gov/trademarks/solicitation_warnings.jsp http://www.uspto.gov/trademarks/solicitation_warnings.jsp – 26 Examples European Trademark Scams – https://oami.europa.eu/ohimportal/en/misleading- invoices https://oami.europa.eu/ohimportal/en/misleading- invoices – 63 Examples INTA Task Force addressing issue Scams, Schemes, and Spoofs
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090701_28 28 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_29 29 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scam Prevention Tips: – Give your accounting department a heads up Filing/Publication/Registration WIPO exception – Provide links to official sites for examples – Read the “fine print” – When in doubt – confer with counsel Scams, Schemes, and Spoofs
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090701_30 30 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Grey Market Issues – Manufactured or sold abroad and imported into the US – Refurbished – Diverted/Theft – Warranty/Repair – Expired – Regulatory Requirements – Trademark law vs. Copyright law Scams, Schemes, and Spoofs
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090701_31 31 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Fakes – Fake Goods/Counterfeits – Fake Coupons/Discounts – Fake Vouchers/Gift Cards Scams, Schemes, and Spoofs
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090701_32 32 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scam, Schemes, and Spoofs
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090701_33 33 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Resource: Coupon Information Center a not-for-profit association of consumer product manufacturers dedicated to fighting coupon misredemption and fraud http://www.couponinformationcenter.com/index.php Scams, Schemes, and Spoofs
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090701_34 34 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here “Non-actionable Spoofs” Scams, Schemes, and Spoofs
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090701_35 35 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_36 36 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_37 37 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Fakes: – Followers – Profiles – Likes – Reviews – Accounts Scams, Schemes, and Spoofs
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090701_38 38 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_39 39 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs
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090701_40 40 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Avepoint v. Axceler – Fake Avepoint employee profile Jim Chung (Chinese) Created by Axceler sales executive Axceler “tweets” about Jim Chung Causes of action – Trademark infringement – False association/endorsement – False advertising Scams, Schemes, and Spoofs
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090701_41 41 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here LinkedIn Tips on Scams: – Only connect with people you know – Don’t trust InMail communication for “too-good-to-be- true” opportunities Scams, Schemes, and Spoofs
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090701_42 42 #IHCC15 2015 ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here #1 Educate your consumer in order to identify fakes and to combat counterfeit sales #2 Use free/low cost services to monitor your trademarks and domain names for abuses and unauthorized activity and more sophisticated services as necessary #3 Be ready to contact search engines and social media sites for immediate resolution of unauthorized use #4 Be aggressive against counterfeiters #5 Alert your accounting department on scams and fake invoices #6 Engage law enforcement in appropriate cases Scams, Schemes, and Spoofs
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000000_43 11 th Annual In-House Counsel Conference January 21, 2015 (Anaheim, CA) #IHCC15 43 www.acc.com/chapters/socal/
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