1. Kevin Murphy Building a Good Web Page Masters Project CS 490

2. Kevin Murphy First Impressions n When you access a Web page, your first impression will often decide whether you remain at this site or go on to another site. n Since the point of a Web page is to share information, it makes sense to create the best first impression possible.

3. Kevin Murphy Expectations n At the top of a home page, most readers expect four things: -Visual Interest -Identification -Summary -Links n If these are not present, it is unlikely the reader will stay.

4. Kevin Murphy 1. Visual Interest n Graphics n Logo n Color n Text arrangement

5. Kevin Murphy 2. Identification n Title n Author n Source -School -Company -Organization

6. Kevin Murphy 3. Summary n Topics this page will cover n Type of page -Index -Article -Listing

7. Kevin Murphy 4. Links n To other parts of the page n To other pages in this site n To other sites

8. Kevin Murphy Building a Successful Page n Reading a Web page consists of several stages. (At each of these stages, the reader decides whether to continue or to go elsewhere.) n Building a Web page consists of the same stages addressed in the OPPOSITE sequence.

9. Kevin Murphy n Reading a Web Page -Visual Impact -Readability -Ease of access -Organization -Content n Building a Web Page -Visual Impact -Readability -Ease of access -Organization -Content

10. Kevin Murphy Visual Impact Something to catch the eye n Banner n Logo n Icons n Graphics

11. Kevin Murphy Readability n Type sizes n Color and Contrast n Layout n White Space

12. Kevin Murphy Ease of Access n Speedy loading n Clearly defined links n Backward and forward references & links n Logical internal links

13. Kevin Murphy Organization n Consistent use of formatting n Clear tree structure n Logical ordering of information types

14. Kevin Murphy Content n Something worth the time n Nothing useless n Cuteness kept to a minimum

15. Kevin Murphy Building a Web Page n Content n Organization n Ease of Access n Readability n Visual Impact