1. The new rocker bottom shoe with Activator

2. The new Joya rocker bottom shoe changes hard and flat into a sandy beach. Hard and flat groundJoya with Activator Walking on a sandy beach The idea behind the new rocker bottom shoe

3. The function 3. Extremly soft and relieving push off of the forefoot 1. Soft, shock absorbing sink in the soft Joya sole 2. Active support for the posture and the arch of the foot when rolling over the "Activator

4. The function

5. Differences to existing rocker bottom technologies Joya shoes are build without a rigid shank or lasting board, thereby providing more freedom of movement for the foot The midsole is made of very soft PU(Polyurethane). This provides a very soft sink in from heel strike to toe off The "Activator" provides an active support for the posture and for the arch of the foot whilst rolling

6. Additional instructions for use Please stand actively with tiny rocking movements to avoid too much pressure on the Activator due to passive standing When walking uphill you can feel your calf muscles to a higher extend due to the additional calf stretch When walking downhill be focused on the heel strike to benefit from a maximum relief of the joints and back

7. Joya – the world’s softest shoe!