1. 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt Promotion Baby! 4.01 Ad this! 4.02 Call the Data Collector 4.12 Sell it to me AGAIN! 4.14- 4.16 Survey Me NOW! 1.05 & 4.06

2. What form of promotion is generally emphasized for complex, technical products sold to industrial users?

3. What is personal selling?

4. In which stage of a product's life cycle do promotional activities focus on differences between competing products?

5. What is growth?

6. What product mix element is the following scenario: a bank giving to the local community center?

7. What is public relations?

8. Jon puts a one-time announcement of his product in the local newspaper; what type of promotion is being depicted?

9. What is product promotion?

10. Stereotyping is an _________ factor affecting promotion.

11. What is external?

12. During an episode of Dora The Explorer, Dora pours a box of Lucky Charms into a bowl and begins to eat it. This is an example of….

13. What is product placement?

14. Radio and television are what type of advertisement?

15. What is broadcast?

16. Providing information to activists to share with others is considered….

17. What is Amplified marketing?

18. Direct communications with careful targeted individual consumers to obtain an immediate response. The Daily Double

19. What is Direct advertisement?

20. What is an advertising media that offers the easiest means to evaluate the effectiveness of an advertisement:

21. What is direct mail?

22. Landon tells a customer that she is conducting research and then begins a sales pitch; this is an example of:

23. What is sugging?

24. One advantage of ______ data in a marketing research project is it is less expensive to collect than ________ data?

25. What is secondary, primary?

26. What type of report would indicate to a Proctor & Gamble that Tide detergent increased for a year?

27. What is quarterly inventory status?

28. Trade journals are an Example of _________ sources?

29. What is external?

30. Loyal customers relationships are a benefit to using what?

31. What is databases to track customers preferences?

32. How can ill- designed questionnaires affect survey participants?

33. What is decrease response rate?

34. What is a common method of collecting research data that often involves the use of questionnaires?

35. What is Mail surveys?

36. What type of rating scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

37. What is Semantic differential?

38. Recording a variety of behaviors is an advantage of:

39. What is observation?

40. Rank your favorite functions from 1- 6, 1 being the most preferred ___MIM ___PSM ___Promotion ___Price ___Selling ___Channel Mgmt

41. What is Forced Comparison?

42. Hotel supply salespeople who give expensive gifts to customers in an attempt to obtain their business are often considered guilty of

43. What is Unethical behavior?

44. What type of laws protect consumers from unethical selling practices, such as high-pressure sales techniques by allowing them to return items?

45. What is Cooling off?

46. Caroline is unable to travel to a client's office but needs to demonstrate product features and be able to answer questions as they arise. What technology TOOLS would be helpful to her in making a sale?

47. What is Web and teleconferencing?

48. What is an illegal selling practice that is regulated because it reduces competition?

49. What is exclusive dealing?

50. What technology allows the Gateway Insurance Group to match its agents with policyholders by aligning its agents with market potential?

51. What is mapping software?