1. End to End supply Chain planning
Best practices in FMCG

2. What do you call an--
Ethnic snacking business promoted by a man who is a school dropout..
Manufactures the snacks in a congested factory in the heart of a metropolis..
Using traditional manufacturing methods..
Manufactures mouthwatering Indian snacks and..

3. And..
Delivers them fresher than any of the competitors in the market??
World class??
‘Pull’ system by default.

4. What is a ‘pull’ system? Sales cannot be predicted accurately
Manufacturing based on actual sales and not on plan
Other support functions work on the same basis

5. What did we do??
Created silos – Warehouses – Finished Goods, Raw and packing materials
Worked out re-order levels for all three
Re-order levels are based on sales plans
And filled the warehouses only when the inventory touches reorder level.
Result: Just 17 days inventory across the system and finished goods reach the market fresh compared to competition

6. The learning.. Simple yet profound Produce what is sold
System works in silos yet seamlessly connected to the market

7. What do you call a business where
Perishable product collected from remote villages,
Taken to the nearest processing plant within few hours for processing
Processed and taken to the consumer door step in an appropriate cold chain the next morning..
And perfected this process 45 years before in a country wherein the road infrastructure is considered substandard even today..
Perfect example of an end to end supply chain

8. IT – great supply chain efficiency enabler

9. An Agri commodity brand..
Integrated backwards to preserve quality
Connects its vendors in the rural areas on line
Makes them offer their produce online..
Helps the vendors to trace their deliveries, payments, quality issues n ‘c’ forms etc..
Credits payments to vendor accounts on the 2nd day of receipt – days ahead of competition

10. And the brand..
Is an undisputed market leader and consistently profitable thanks to its robust supply chain support

11. In a nutshell

12. An efficient supply chain plan..
Business Efficiency – quality/speed/cost
Real time data for Internal Decision makers
IT Support
Real time data for suppliers and customers