1. © MEI April 2007. M ARCINKO E NTERPRISES I NC The Gilbane Conference (PTS-4) San Francisco, April 11, 2007 Randall Marcinko, CEO MEI

2. © MEI April 2007. M ARCINKO E NTERPRISES I NC Today’s Talk Cross-Media Strategy I: Tools, Technologies

3. © MEI April 2007. M ARCINKO E NTERPRISES I NC Helping Publishers Monetize their Digital Assets in a Changing World

4. © MEI April 2007. M ARCINKO E NTERPRISES I NC Special report: Iran Nuclear CrisisIran Nuclear Crisis TEHRAN, April 10 (Xinhua) -- Two inspectors from the International Atomic Energy Agency (IAEA) arrived in Iran on Tuesday to inspect the Natanz uranium enrichment site, the official IRNA news agency reported. The two IAEA inspectors are scheduled to stay in Iran for one week, IRNA quoted a diplomat as saying on condition of anonymity, who added that their visit "is quite normal." TEXT VIDEO PICTURES SOUND CROSS MEDIA

5. © MEI April 2007. M ARCINKO E NTERPRISES I NC STRATEGY—TOOLS & TECHNOLOGY nCREATE—author, edit and format the content for print nPUBLISH/DISTRIBUTE—allow the public access to the print content nCONVERT—prepare and electronic equivalent nNORMALIZE—technology framework for systematic reuse nPUBLISH/DISTRIBUTE—allow the public access to the e- content

6. © MEI April 2007. M ARCINKO E NTERPRISES I NC Content Normalization Structure normalization (eg. XML) Subject normalization (eg. content selection) Technical normalization (eg. DOI & DRM) Language normalization (eg. Interlinguas) Taxonomy normalization (eg. indexing, categorization & entity extraction)

7. © MEI April 2007. M ARCINKO E NTERPRISES I NC CREATE DISTRIBUTE CONVERT NORMALIZE DISTRIBUTE Print followed by digital creation & distribution

8. © MEI April 2007. M ARCINKO E NTERPRISES I NC But in today’s world of Cross- Media Simultaneous Creation

9. © MEI April 2007. M ARCINKO E NTERPRISES I NC STRATEGY—TOOLS & TECHNOLOGY nCREATE—individual content elements nNORMALIZE—technology framework for systematic reuse, each content element is normalized for best retrieval nASSEMBLE—group the content elements in various assemblies, often multiple overlapping assemblies are created nPUBLISH/DISTRIBUTE—allow the public access to each content assembly, large or small, electronically and where appropriate, in print

10. © MEI April 2007. M ARCINKO E NTERPRISES I NC Elemental content creation CREATE NORMALIZE DISTRIBUTE

11. © MEI April 2007. M ARCINKO E NTERPRISES I NC Cross-Platform distribution Developing a technology framework to systematically enable content to be reused, tailored, shared, and delivered in any format, at any time, through any channel, to any platform. Unitizing content in its most useful form

12. © MEI April 2007. M ARCINKO E NTERPRISES I NC CASE STUDY

13. © MEI April 2007. M ARCINKO E NTERPRISES I NC Case Study—Magazine & Directory Publisher nmagazine and directory publisher of national reputation. neach publication maintained its own editorial and production teams. ncross-media publication required post print digitization or conversion and transfer. ndistribution and licensing of content was handled separately by each department. nthe magazine sold only paper and e-subscriptions.

14. © MEI April 2007. M ARCINKO E NTERPRISES I NC Case Study—Today neach content element (object) is normalized (indexed/tagged and stored in realtime in a CMS. ncontent is now produced at the element or object level (text, blog post, picture, video, sound file, directory record.) nthe magazine pulls necessary objects from the CMS, according to content attributes and including appropriate pre-print formatting. nthe magazine pulls necessary objects (sometimes different from print) from the CMS, according to content attributes. nfeeds of pictures are sold and syndicated from the CMS to a photo- licensing vendors (eg. AFP and Newscom.)

15. © MEI April 2007. M ARCINKO E NTERPRISES I NC Case Study—Today ntext and text+photos are syndicated from the CMS. ndirectory records are assembled for 14 print and e-formats and products. ndirectory records are pulled in realtime to create stories for publication in print and e-versions of the magazine. n23 vendor feeds of e-content are distributed. n3 pre-print files are created and shipped to printers. nSEO becomes a vital part of the publisher’s world, made possible by normalization and metadata found in the CMS.

16. © MEI April 2007. M ARCINKO E NTERPRISES I NC Case Study--RESULTS ntotal production costs for all content has reduced by 26%. nlicensing revenues have increased by 175%. ncurrency of delivered content has increased by 1.5 days nnew products can be created and launched in days for a fraction of the cost. narchival content is growing and generating an increased percent of the total annual revenue.