2. Bella Boutique Rapid City, SD

3. Direct Competitors Bella Boutique competes with other boutiques located in downtown Rapid City Also competes with department stores such as Target and JC Penney

4. Target Market Teen-Age to young adult women

5. Stategy Bella’s strategy is to offer boutique, unique merchandise at an affordable price

6. Competitive Advantage Customer loyalty Unique merchandise Good pricing Great location

7. Retail Mix Bella Boutique offers merchandise that you can not get anywhere is There assortment is good (and additional sizes can be ordered online) They offer competitive pricing as well as frequent sales The have a great location (downtown Rapid City)

8. S.W.O.T. Bella Boutiques strengths are: Customer loyalty Great location Merchandise that you cannot get anywhere else Weaknesses are: limited assortment because of store size Opportunities are: They have the opportunity to expand the selection on the website. Threats would include: Other boutique stores downtown becoming as popular