1. Improving Maternal & Infant Nutrition Helen Yewdall National Maternal and Infant Nutrition Coordinator

2. Outline of framework Policy context Why is maternal & infant nutrition important? What is known about maternal & infant nutrition? Current activity across Scotland Process used to develop strategy Research, monitoring & evaluation Action plan

3. Framework activities Education, training & practice development Baby friendly initiative Policy support Communicating with our audiences Practical support for parents & carers Supportive environments Research, monitoring & evaluation

4. Education, training & practice development Preparation programmes & CPD opportunities National training resources including behaviour change Training to support engagement with disadvantaged groups – ‘Bridging the Gap’ Training on use & interpretation of WHO growth charts Curriculum for Excellence & support materials for teachers

5. Baby Friendly Initiative Maternity units Community Health Partnerships Universities providing midwifery & public health nursing programmes

6. Policy support National & local policies to include relevant actions WHO Code on marketing of breast milk substitutes National group to meet with infant formula representatives Work with food retailers and private sector companies

7. Communicating with our audiences Long term communication and engagement strategy incorporating social marketing approaches Positive media strategy to combat myths and misinformation Agree and distribute publications and resources to be given universally

8. Practical support for parents Antenatal education Structured support for breastfeeding mothers postnatally, including peer support programmes Information and support on formula feeding Practical support delivered by community food workers/healthy living centres on weaning, oral health, budgeting & shopping Wide promotion of Healthy Start scheme

9. Supportive environments National Breastfeeding Welcome scheme Work with employers to support parents of young children Appropriate healthy food and drinks provided by all childcare providers

10. Research, monitoring & evaluation Practice evaluation Improve routinely collected data & regular surveys Height & weight of pregnant women at booking Review breastfeeding information collected Weighing & measuring of children Explore the feasibility & potential effectiveness of a health check & intervention for postnatal mothers