2 Our hospital is applying for Baby Friendly Health Initiative (BFHI) accreditation. Each of us has a role to play in implementing the ten steps to successful breastfeeding.2
3 Breastfeeding gives babies the best start in life.
4 BFHI is a World Health Organisation (WHO) / United Nations Children’s Fund (UNICEF) global strategy That promotes:exclusive breastfeeding for 6 months.timely introduction of adequate, safe and appropriate complementary food.breastfeeding for 2 yrs and beyond, as mother and baby desire.
6 The Baby Friendly Health Initiative (BFHI) Was launched in 1991 by the WHO/UNICEF.It aims to give every baby the best start in life by creating a health care environment where breastfeeding is the norm.
7 BFHI goals Implement the “Ten steps to successful breastfeeding”. End the practice of distribution of free and low cost supplies of infant formula to hospitals and maternity wards.
8 Our goalsFor all staff to know how they can protect, promote and support breastfeeding in our hospitalFor all staff to be educated on the ten steps to successful breastfeeding
9 Step one:Have a written breastfeeding policy that is routinely communicated to all health care staff.
10 The policy should be on display The policy is based on the 10 stepsEveryone should know about it – if you don’t know ask a midwifeIt gives guidance on the initiation of breastfeeding.It ensures consistent hospital practices.
11 Step two:Train all health care staff in skills necessary to implement this policy.
12 Everyone should attend some form of training. Training improves breastfeeding rates.
13 Step three:Inform all pregnant women about the benefits and management of breastfeeding.
14 Information given to women about the benefits of breastfeeding motivates them to breastfeed.
15 Step four:Place babies skin to skin contact with their mothers immediately following birth for at least an hour and encourage mothers to recognise when their babies are ready to breastfeed, offering help if needed.
16 Babies placed skin to skin Cry lessKeep warmUse less energyStart to develop their instinctive feeding behaviours
17 Step five:Show mothers how to breastfeed and how to maintain their lactation even if separated from their infants.
18 Expert advice and support improves the mother’s confidence. Information and individual help on expressing breast milk maintains the milk supply of a mother if separated from her baby.
19 Step six:Give newborn infants no food or drink other than breast milk, unless medically indicated.
20 Other food or drink May interfere with newborn suckling. Reduces the frequency of breastfeeding.Is known to cause some babies to stop breastfeeding
21 Step seven:Practice rooming-in, allow mothers and babies to remain together 24 hours a day.
22 Reduces the chances of cross infection. Allows the mother to get to know her baby.
30 Breast milk and breastfeeding baby benefits Less risk of infectionHigher intelligenceReduces the risk of childhood obesityMay protect them from diabetes and heart disease when older30
31 Breastfeeding benefits for mums May reduce the risk of osteoporosis, breast and ovarian cancersHelps the return to pre-pregnancy weight.31
32 Breastfeeding benefits for the family Requires no special equipment.Protects the environment.Is free32
33 Who can help? Australian Breastfeeding Association. Community Child Health Nurses.Some hospitals have dedicated breastfeeding clinics.Private Lactation Consultants (fees apply).Mother’s groups (playgroups, coffee mornings etc).You