1. Color Amy Jo Southworth 4/27/2017 Chose old PP template…
Design preferences come and go…
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2. Color
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3. different enough, not yellow on white or brown on red
Contrast
different enough, not yellow on white or brown on red
Luminance/brightness
not bright blue and bright yellow (bright yellow on dark blue instead)
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4. Here is white on yellow Ick Here’s brown White again Jiggity jig
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5. Here is red on brown
Here is yellow, just for fun
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6. Need slight tweaking 4/27/2017
Complementary colors: opposite on color wheel
Need slight tweaking
OWL Purdue has good presentation
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7. Avoid certain color combinations like red letters on blue background (causes "stereopsis")
“Colorblind” combinations
Red/green
Blue/green
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8. Here is red Is it looking fuzzy? Is it wobbly? Is it nauseating?
How long could you stand watching this presentation?
Has stereopsis set in?
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9. On Green Here is some more red Hmmm, Christmas colors
Any stereopsis happening here?
Colorblind folks may also have trouble
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10. color Light on dark background in large rooms & with projectors
Dark on light background for overhead transparencies or small rooms/web pages
4 or fewer colors
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11. 4/27/2017 Just like font Psychological effects/Emotional connection
Red = anger or debt? Danger…
Warm colors (orange, red, yellow) can excite/stimulate
Culturally grounded
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12. Blue = calm, cold, relaxed
Pastels/ light colors…
Have students observe color, notice where and how color is used… create what-ifs and alter…

13. color happy courageous successful romantic imaginative fantasy
growth abundance vitality luck
enthusiastic playful optimistic
tranquil intuitive trustworthy professional
outrageous imaginative innovative
Culturally specific and dependent on audience
General list
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14. color refreshing cool imaginative energy determination passion
stability earthy reliable rustic
motivated active dynamic
knowledge power integrity creativity
illumination wisdom
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15. color spiritual passionate visionary peaceful sincere affectionate
romantic compassionate faithful
assertive passion danger
classy formal power death
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16. mixed messages? energy determination passion stability earthy reliable
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17. color therapy Certain parts of brain
Are light sensitive
Respond differently to different wavelengths (color stimulates or reduces, for instance, hormone production)
One in 6 research blindfolded participants could identify color with fingertips after training; blind could do so even more
Color-tinted glasses may help those with learning disabilities, particularly dyslexia
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18. color therapy
Yellow, highly stimulating, thought to be associated with violence and crime
Penal institutions now using color
Avoiding yellow, thought to stimulate
Using pink, thought to sap energy & have a tranquilizing & calming effect, for holding cells
Avoiding red (used in athletics), found to
Increase strength by 13.5 percent
Elicit 5.8 percent more electrical activity in arm muscles
Penal institution unintentionally painted four wings four different colors
Inmates in red and yellow wings more prone to violence than those in blue and green wings
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