1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 1

2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 2 Best Practices for Deploying and Managing Your Big Data Solution ( 部署和管理大数据解 决方案的最佳实践 ) Michael Li ( 李竹华 ) Consulting Technical Director – Oracle Consulting Services( 咨询服务部咨询总监 )

3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 3 Program Agenda  Common Data Challenges  Oracle’s Approach  Customer Case Study

4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 4 Customer Analytics New Market Opportunity Business Performance Risk Management !!!!!!

5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 5 Gather and Organize All Data Islands of Data Lack of Data Skill Stale Data Drowning in Spreadsheets

6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 6 ANALYZE DECIDEACQUIRE ORGANIZE

7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 7 How Can Big Data Help You? Integrating Big Data into Business Operations Architectural Approach Required Capabilities Ability to apply business process changes across more customer segments Integration of new data sources with Analytics Platform Ability to respond to rapidly changing market conditions Identify and capitalize on a customers propensity to buy Analytical Dashboards with Alert Capability Social Media Integration Virtual Office Environment Executive Agility Mobile BI Platform that integrates with Operational Systems Better Business Decisions Information Timely Delivered Anytime, Anywhere, on Any Device Real-time data replication Business Drivers Mobile BI Applications Business SME Engagement & Data Architecture

8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 8 Oracle Business Analytics Strategy Oracle Business Intelligence Solutions Oracle Services Oracle Reference Architecture Full Range of Analytics Integrated Analytic Applications Integrated Analytic Applications Any Data, Any Source On Premise, On Cloud, On Mobile

9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 9 Comprehensive Solution DECIDEACQUIRE Exalytics Big Data Appliance Exadata DECIDE ANALYZE ORGANIZEACQUIRE Hadoop NoSQL Database Hybrid Columnar Compression Advanced Analytics Analytic Applications In-memory Processing

10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 10 Oracle: How We Help Process Portfolio People Certified Architects, Experienced Advisors Practical Approach, Proven Methodology Best Practices, Proven Artifacts

11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 11 Oracle Enterprise Architecture: A Practical Approach  Top-down, business-driven  Agile and future state focused  Uses reference architectures and best practices  Establishes pragmatic governance  Aligns with industry frameworks Oracle Architecture Development Process Oracle Architecture Development Process

12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 12  Dramatically reduces the time to create your solution architecture  Incorporates industry best practices  Reduces your risk by providing a repeatable solution blueprint  Helps you make the best use of Oracle and other vendor’s products Big Data & Analytics Reference Architecture Why a Reference Architecture? "If you think good architecture is expensive, try bad architecture." -- Brian Foote and Joseph Yoder

13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 13 Key Architectural Principles Big Data & Analytics Reference Architecture Helps you:  Translate business needs into requirements on the solution architecture  Develop your company specific architecture principles by providing a starting set of principles  Articulate and enforce your company’s priorities, both business and IT The system must be able to Capture, process, organize and analyze all forms of data to meet existing business requirements and support discovery of new business opportunities. The system must be able to maintain relationships and enable navigation between different forms of data. All forms of data The system must organize information to provide a single version of truth. The system must share analysis artifacts to provide a single version of the question. Governance must be instituted to properly maintain information and analysis artifacts Common Information & Object Model Analysis should be integrated into the user interfaces, devices and processes such that users gain insight where and when they need it. Business analytics systems should be integrated with business processes in such a way to automatically leverage the available analysis to optimize operational processes. Integrated Analysis The system must be able to monitor for important events and initiate alerts. Users must be able to drill down into information in order to perform analysis. Whenever possible, users should be given insight and guided to take proper action. Insight to Action

14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 14 Big Data & Analytics Reference Architecture Helps you: Quickly establish consensus on the scope of your Big Data & Analytics solution without being distracted by technical details Paint the “big picture” for internal communications to build support Easily modified to reflect your company’s priorities Intelligent Processes Real-Time Analytics Unified Information Management Operational Data Content External Data Reference Data COTS Data Historical Data Analytical Data System- Generated Data Conceptual View

15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 15 Big Data & Analytics Reference Architecture Helps you to:  Ensure your Big Data and analytics solution includes all the necessary capabilities  Defines the Big Data & Analytics solution as a complete and integrated solution rather than a piecemeal effort  Map on your current capabilities to find gaps Complete Logical View

16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 16 Oracle Services Maximize Oracle technology –Targeted services based on your needs to maximize the performance of Oracle technology Services across the lifecycle –Portfolio of services designed across the lifecycle of Oracle product adoption and optimization Oracle technology experts –Lifecycle services leverage experience and Oracle best practices Designed to Help Make You Successful

17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 17 Adoption & Optimization of Oracle Technology Using Best Practices and Product Expertise

18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 18 Architecture and Strategy Information Architecture/Big Data Blueprint & Roadmap IT Governance Migration and Implementation Migration and Upgrade to Latest Oracle Technology Solution Design and Implementation Data Acquisition Rapid Start Optimization and Best Practices Performance Tuning and Solution Optimization Risk and Operational Analysis and Recommendations Problem Remediation Oracle Consulting Core Capabilities

19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 19  “Analytics as a Service” platform to 1500+ sales and marketing, on billion- row customer usage datasets  Deeper historical analysis of customer interaction, subscription value, and other financial and internal project data  Faster, higher volume analysis to drive customer acquisition and retention of markets and professional subscriptions Oracle Business Intelligence Case Study: Thomson Reuters

20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 20  Maximize profitability by positioning higher margin products  Leverage detailed regional seed & crop protection data to drive sales  Correlate marketing initiatives with sales performance  Interactive analytics on 20 data sources for 4000 sales & marketing users  1.5 years time savings and $4 million implementation cost savings  Better insight on regional sales performance Oracle Endeca Information Discovery Case Study: Land O’Lakes

21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 21