1. Movie Poster

2. A good poster is one which is attention-grabbing, succinct, convincing and memorable.

3. Purpose  Why do we have movie poster?  Attract attention, create desire  Unlock key points and the heart of the film “Tells a story”  Generate interest, generates money

4. Design  Symbolize – color  key scene or image that they think will summarize the film or capture the essence for a movie poster To achieve these aims designers may use a large format and bold color, simple and minimal text and attractive illustrations which psychologically support and reinforce the written words.

5. Good Poster Design

6. Arrange the image(s) and text without a lot of “busy” clutter.

7. Arrange the design and lettering to attract the attention of passers-by.

8. Consider how effective it will look next to other movie posters.

9. Text and design should be large enough to be seen from a prescribed distance, usually 8-12 feet.

10. Use harmonious color combinations.

11. Design and text style must complement each other.

12. Use a modern up-to- date art style, unless you are deliberately trying to create a poster that is mimicking an older style.

13. The design should not detract from the impact of the words.

14. What is good about this poster? What could be improved?