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Chapter 12 Privacy and Children. Naïve Kids Soupy Sales encourages kids to take money from parents wallets, send to him They do- $80,000.00! Sales is.

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Presentation on theme: "Chapter 12 Privacy and Children. Naïve Kids Soupy Sales encourages kids to take money from parents wallets, send to him They do- $80,000.00! Sales is."— Presentation transcript:

1 Chapter 12 Privacy and Children

2 Naïve Kids Soupy Sales encourages kids to take money from parents wallets, send to him They do- $80,000.00! Sales is suspended Power of the media? Child exploitation? PgP BUSA3312

3 Protecting Children US does not prohibit marketing to kids Instead marketers goal is to have kids nag parents 2004 children spend $35 billion, influence another $670 billion of parental purchases! Kids love interactivity Games are advertising Product tie-ins Need to prevent abuse of collected data PgP BUSA3313

4 Children’s Online Privacy Protection Act COPPA regulates collection of children’s personal data Only Internet specific Federal privacy law Applies to commercial (not nonprofit) web sites collecting information from those under 13 Requirements Provide parents notice Obtain prior parental consent Give parents right to review information submitted Parents have right to refuse further use Limit PII collection in games Take measures to protect info PgP BUSA3314

5 COPPA In Practice FTC has fined companies PgP BUSA3315

6 To Catch a Predator Kids not naïve regarding online threats Abductions not by strangers, often relatives Parents sue for their child’s being assaulted, Courts find parents negligent, underage child lied to bypass web site controls Age verification is troubling PgP BUSA3316

7 Web Monitoring Software Spyware to monitor kid’s chats But some of these spyware provides information to not just parents, but to online marketers! Echometrix http://epic.org/privacy/echometrix/ PgP BUSA3317

8 Inappropriate Misappropriation? Use of minors to model swimsuits and other clothing? Pandering to pedophiles? Allison Stokke? PgP BUSA3318

9 Social Interaction in the Cyber- Environment Cyber friends can be close, intimate friends Is this healthy, normal? Does engaging in violent behavior in a virtual reality environment affect behavior in the real world? Psychologists disagree PgP BUSA3319

10 Internet Show and Tell Teens 13 to 17 disclose much on blogs, social networks Good or bad? PgP BUSA33110

11 What Kids Are Posting Hide diaries from parents, but Post intimate details online… Teens crave attention, do not realize consequences Bottom line-parents set standards, or not.. PgP BUSA33111

12 Where Kids Are Posting Web sites, blogs, Social network sites-Facebook MySpace, Twitter, Formspring, Bebo PgP BUSA33112

13 Good or Bad? Good in that helps shy children form friendships Allow expressing collective group grief Bad in that could be used for nefarious purposes, not yet seen… PgP BUSA33113


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