1. Stephanie Charron Corporate Communications November 15, 2012 Social Media Corporate Communications

2. Confidential Corporate Communications, November 15, 2012 Philips in social media 2

3. Confidential Corporate Communications, November 15, 2012 Philips presence on social 3

4. Confidential Corporate Communications, November 15, 2012 Philips on Twitter @PhilipsPR -Ultimate news source for all Philips activities -News, events, campaigns, awards, CEO speaking engagements, financial updates, and other initiatives from across the sectors -Demonstrate thought leadership in our industries -Amplification of Philips news from top online media 4

5. Confidential Corporate Communications, November 15, 2012 Q3 Financial Results Tweet key headlines upon launch of press release: Amplification of news from top online media: Behind-the-scene interview photos: Share softer news with captivating multimedia (photos, videos): 5

6. Confidential Corporate Communications, November 15, 2012 Breast Cancer Awareness Campaign 6

7. Confidential Corporate Communications, November 15, 2012 Breast Cancer Awareness Campaign -Collaboration amongst Internal & External communications, key executives,marketing, brand, sectors, local community managers -Coordination of content across numerous social media channels -One unified message = Highly engaged online audience 7

8. Confidential Corporate Communications, November 15, 2012 Any questions? Contact: stephanie.charron@philips.comstephanie.charron@philips.com 8

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