2. HERZL 1897 The Vision: A state for the Jewish People 1901 KKL-JNF foundation: the tool for the creation of the state Fundraising Land purchase Income from purchased land KKL-JNF activity is financed by revenue from land purchased with donations (fund) and from ongoing fundraising 2012 2

3. 3

4. 4 "..... A desolate country whose soil is rich enough, but is given over wholly to weeds... a silent mournful expanse.... a desolation.... we never saw a human being on the whole route.... hardly a tree or shrub anywhere. Even the olive tree and the cactus, those fast friends of a worthless soil, had almost deserted the country.“ Mark Twain, 1867

5. 5 SMART S pecific M easure A ttitude R elevant T ime-table TEAM T ogether E veryone A chieve M ore

7. 2009 -2012 7

8. 8

9. 9

10. Including the “Jerusalem Post” 10 Planting with the Prime Minister of Israel Benjamin Netanyahu

11. “ ” “The best way to predict the future is to create it.” Peter Drucker 11

12. 12 Thank you!