2. Overview Estate Owned by: Alejandro Vigil & Adrianna Catena Wine Region: Mendoza Winemaker: Alejandro Vigil

3. Location El Enemigo is produced at Piedemonte al Sur, located in southern foothills of Luján de Cuyo, Mendoza. The facility is named for the unique aspect of Mendoza’s high- altitude winemaking region nestled in the foothills of the Andes Mountains.

4. History Renowned winemaker of Catena Zapata, Alejandro Vigil, and businesswoman, Adrianna Catena, went into partnership and brought to life their own entrepreneurship, Aleanna winery. They wanted to reach back in time to capture the era when European immigrants first settled in Argentina. – These settlers sought to make wines as fine, and finer, than those of their old homeland. By 1936, Malbec and Petit Verdot were the most widely planted fine varietals in Argentina. El Enemigo means the enemy. At the end of any journey, most remember only one battle – the one they fought against themselves. This is the original enemy – the one that defines the person. This wine is a tribute to those internal battles that make us who we are.

5. The Winery The winery has a storage capacity of 150 thousand bottles and a bottling line that achieves an output of 2,500 bottles per hour. Aleanna is a small winery as regards its production but it makes top quality wines. In order to give life to its products, the winery farms its own 30 acre vineyards and 10 acres owned by independent growers, all of them located in Gualtallary, Tupungato. The varieties planted are Malbec and Petit Verdot. “Gualtallary’s main features are its high altitude and the wide temperature ranges that differentiate this region from others in Mendoza,” said Alejandro Vigil. Regarding their wines, the winemaker explained that “in Gualtallary, uncommon textures and natural acidity can be achieved, boosting a distinctive freshness with aromatic character that is almost wild. They are wines of great personality.”

6. Owner/Winemaker Alejandro Vigil A soil expert, a winemaker and an animal lover. He is the Chief Winemaker at Bodega Catena Zapata The former head of the soil division at Argentina’s Wine Institute. Adrianna Catena The Daughter of Nicolas Catena. A graduate student in Early Modern Spanish history at the University of Oxford, UK. Her dream is to continue the family legacy of winemaking, while pursuing a passion for history and writing from a cottage surrounded by vineyards in the Argentine Andes.

7. Key Selling Points 1.El Enemigo a proprietary blend of Malbec, Cabernet Franc & Petit Verdot State Grown High Altitude Fruit from The Uco Valley. Blend changes in every vintage 2.Co-fermented Malbec & Verdot with Viognier skins. 3.El Enemigo Malbec 2008 WA 91 Pts. Gran Enemigo 2008 WA 96 Pts. 4.The Small Percentage of Petite Verdot intensifies the flavors of Malbec 5.Featuring Malbec at its best – Highly rich and concentrated evoking the historical and artisanal aspects of vine growing and winemaking.

8. Building The Brand 1.Malbec is Hot – El Enemigo will make it hotter 2.Special blend of Malbec, Cabernet Franc and Petit Verdot 3.Artisanal wine made from the heart of the Alejandro Vigil the Winemaker and inspiration of Adrianna Catena a Historian and Nicolas Catena’s youngest daughter 4.Gran Enemigo – Ultra Premium: 80% Cab Franc – 20% Malbec 5.Brand with excellent reviews!

9. Distribution Channel On Premise: 22% Off Premise: 78% On Premise: 0.00% Off Premise: 0.00% Varietal Composition 90% Malbec, 8% Cabernet Franc 2% Petit Verdot 85% Cabernet Franc, 10% Malbec, 5% Petit Verdot Competitive Set Mendel Bodega Monteviejo Lindaflor Terrazas de los Andes Alta Vista Tikal «Locura» O Fournier Alfa Crux Mauricio Loca «Inspirado» Decero «Amano Remolinos» Pricing SRP: $30.00 Min. SRP: $28.00 BTG: $28.00 Wine List: $60.00 SRP: $90.00 Min. SRP: $80.00 BTG: $80.00 Wine List: $175.00 Malbec El Gran Enimgo

10. Malbec 93% Malbec and 7% Petit Verdot Produced at Piedemonte al Sur, located in the southern foothills of Luján de Cuyo, Mendoza. Rich and concentrated, it offers aromas of black fruit, cherry and dark berryfruit on the nose followed in the palate by a full-bodied wine with flavors of spice, blackberry, black cherry, pepper and a slight floral character. The finish is elegant and lengthy. Pair this wine with rodizio, Lyonnaise sauces, grilled steaks, and barbecued ribs.

11. El Gran Enemigo 80% Cabernet Franc, 10% Malbec, and 10% Petit Verdot The nose presents sweet aromas of black ripen fruits with hints of vanilla and chocolate, which appear after the oak ageing. The mouthfeel is sweet with structured, persistent tannins due to the natural acidity of this wine, leading into an excellent long finish. This wine pairs well with grilled meat, cheese, or slow roasted beef dishes.