1. Getting the internal right is key to getting the external right - right? Denise Mackay Strategic Communications Manager Statistics New Zealand UNECE Work Session on the Communication of Statistics. Berlin, 27 – 29 May 2013

2. Introduction Often internal communications is a poor cousin to external communications Effective internal communications is a key enabler of employee engagement Engaged employees are the most effective organisational champions Getting it right inside is necessary before you can ever get it right externally 2

3. About us Statistics NZ is: a government department NZ’s national statistical office, major provider of official statistics, leads the Official Statistics System administrator of the Statistics Act 1975 based in Auckland, Wellington and Christchurch been around for almost 100 years has almost 1100 staff 3

4. Change To operate sustainably into the future, Statistics NZ knew it needed to change Four key drivers of change: Needed more efficient and sustainable ways to collect, manage and disseminate data/information Needed to meet Government expectations Needed a stronger customer focus Needed the right staff for the future 4

5. Vision Government funding for transformation project over 10 years Statistics 2020 Te Kapehu Whetu – to ensure NZ increasingly gets the information it needs to grow and prosper 5

6. Communicating the need for change No significant change for 40 years Internal production focus Not ready for external engagement Staff engagement and acceptance KEY 6

7. Enhancing staff engagement Creating the story 7

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9. Enhancing staff engagement Creating the story Champions 9

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11. Enhancing staff engagement Creating the story Champions Real and sustainable 11

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13. Enhancing staff engagement Creating the story Champions Real and sustainable The external story 13

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15. Taking it outside Engaging externally Strategic Stakeholder Engagement Outside in External channels 15

16. Conclusion Internal audience must be convinced before you can convince the external audience Positive and engaged staff are the best advocates Communications can enable this Temperature check internally before you go out – then make it purposeful Go for it! 16

17. QUESTIONS? 17