1. Scaling Development of Inclusive Markets to Empower Vulnerable Women & Girls 2008-2015 Market Engagement

2. OUR MISSION FOR THE MARKET ENGAGEMENT INITIATIVE Empower women, girls and their families to maximize their economic potential as producers, workers and consumers in higher value local, regional, and global markets. M a r k e t E n g a g e m e n t

3. OUR GOAL Lift 10 million women, girls and their families out of poverty by promoting dignified employment* and sustainable incomes above the poverty line by 2015 through the development of agriculture and other value chains. * Including Self Employment M a r k e t E n g a g e m e n t

4. Enterprises and households interact with larger market systems Programs seeking to promote increased incomes and higher value employment for the poor must take market trends and forces into account to achieve sustainability and scaleable impact Access to finance, while a key constraint to growth, should not be the only focus to the exclusion of others. For enterprises to grow, other constraints including managerial capacity, technology, linkages to other market actors are key The poor are risk adverse Require clear incentives and strategies in order to move from low risk, low return to higher risk, higher return activities WHY FOCUS ON DEVELOPING MARKETS? M a r k e t E n g a g e m e n t

5. WHY FOCUS ON DEVELOPING MARKETS? Pro-poor market development seeks to promote changes in value chains that generate positive, sustained impacts for large numbers of marginalized enterprises and households in terms of income, employment, and access to products and services that better their lives. In promoting Pro-Poor Market Development, CARE seeks to: assist stakeholders in value chains—both private and public—to build relationships and undertake collective actions that enhance their ability to continuously improve upon productivity—resulting in sustained economic and social gains. promote changes positivesustained impacts marginalizedenterprises and householdsincome employment M a r k e t E n g a g e m e n t

6. Global Enabling Environment National Enabling Environment Producers Financial (cross cutting) Input Suppliers Sector-specific providers Cross-cutting providers Wholesalers Exporters National Retailers Processors/Traders Global Retailers HOW TO DEVELOP INCLUSIVE MARKETS? M a r k e t E n g a g e m e n t