1. Fueling Your Fundraising: Team Captain Fundraising Clinic 2016

2. Today’s Agenda: Meet the Staff What is Walk MS? Getting Started (Fun)draising/ DIY Events Goal Setting Resources Q & A

3. Meet the Staff! Jennifer Bowring Walk MS Development Manager Lily Goldstucker Walk MS Development Specialist Bailey Roach Walk MS Development Associate

4. History of Walk MS Just over 28 years ago, the first Walk MS event was held by the National MS Society. https://www.youtube.com/watch?v=TD2qBfJnAHU Since 1988 more than $920 million dollars have been raised to drive groundbreaking research, provide life-changing programs and guarantee a supportive community for those who need it most. Walk MS is a charity walk series that takes place in over 550 locations with more than 330,000 people participating annually. Walk MS is the 12 th largest organized walk in the country

5. How do I get Started? As part of the MS movement, you and your team are committed to a world free of MS. We’re committed to you and the success of your team. 1.Register as the Team Captain

6. Form a Team Recruit at least 3 more walkers to join you – your team can consist of friends, family & co-workers. The more the merrier. Walk MS considers a team to be of 4+ walkers

7. Share your Story! Update your participant center and team page!

8. Updating your Page http://main.nationalmssociety.org/site/TR/Walk/TXHWalkEvents?pg=entry&f r_id=27138http://main.nationalmssociety.org/site/TR/Walk/TXHWalkEvents?pg=entry&f r_id=27138

9. Tell your Friends! Share the online fundraising tools on social media and encourage your team members to us the tool as well to raise funds. #WalkMS #WalkTogether #WalkTogetherFortWorth #WalkTogetherDallas

10. Post it! Simple rules for posting your message to social media: 1. Always provide link to fundraising page 2. Best Times to Post: Monday through Friday 1pm – 4pm Worst Times to Post: 8pm – 8am; Weekends 3. Use the “goose bumps rule” 4. Let the picture or video do the talking 5. Update personal goal along the way

11. Speak for Itself https://www.youtube.com/watch?v=dx4XBhuxnXk

12. Download Walk MS Mobile App Use the mobile app to: –Send donation, recruitment, and thank you emails to your friends –Request donations through Facebook –Track your progress –Keep up-to-date on event information –Update your personal page Follow the Walk MS Facebook Page - www.facebook.com/walkmsdallasfortworth Stay Connected

13. Be a Team Motivator Communicate often with your team to celebrate fundraising and recruitment success.

14. New Year. New Focus Things to pay attention to in 2016 Self Donations! Emailing donors through personal participant centers! Personalizing your participant pages! Scheduling goal setting conversations with your walk staff!

15. Just the Facts Those who make a self donation end up raising x2 more than the average participant. Updating your participant and team page produces 4x more revenue than the average participant who does not Teams make up 75% of revenue and 86% of participants for Walk MS.

16. Putting the Fun in Fundraising Creative Fundraising ideas: - Create an email signature to use on your personal or work email that links directly to the online donation page - Ask your church/synagogue if you can make a short presentation at the next service. Have donation envelopes handy! - Ask your hair salon to donate $2.00 of every haircut over a weekend for your personal fundraising - Create return address labels that say “ I’m participating in the MS Walk. Will you Sponsor me?

17. Share your Stories Team Captain Heather Beaver of Team Emerick raises over $1000 annually enjoying wine with friends and family!

18. Team Goal Setting Team Captain Goal Setting Worksheet: Share with us your team kickoffs, planned events and activities. Make a team goal and hold the team accountable throughout the 2016 Walk MS Season. Complete checklist on back of goal setting sheet to help achieve an even more successful 2016 Walk MS.

19. Team Week Contests National Team Week – January 11-15 The Team that has the highest average of registered participants that make a self-donation from January 11-15 will win a 10x10 team tent at Walk MS (one winner in Dallas and one winner in Fort Worth) The team that registers the most participants on January 12 will win 4 tickets to a Dallas Stars Game The team that registers the most participants on January 13 will win a water bottle Koozie for a each registered participant The team that registers the most participants on January 15 will win a carry all charging cable per member up to 20

20. Snag a Spot in Team Tent Village Team Tent Levels Silver- $5,000 Gold- $8,000 Platinum-$10,000

21. Remember, Remember! Walk MS: Fort Worth o April 2, 2016 o Trinity Park o Site open: 8 am o Walk start: 9 am Walk MS: Dallas o April 9, 2016 o Addison Circle Park o Site Opens: 7:30 am o Walk Starts: 8:30 am

22. Resources Fundraising Support Center –855-372-1331 Staff Members –Jennifer.Bowring@nmss.orgJennifer.Bowring@nmss.org –Lily.Goldstucker@nmss.orgLily.Goldstucker@nmss.org –Bailey.Roach@nmss.orgBailey.Roach@nmss.org

23. Ask Away! Q&A