1. THE ART OF IDENTITY LOGOS

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10. What is a logo? A graphic symbol or picture used to identify a company, corporation, business, service or individual Why do businesses use logos? GRAPHIC COMMUNICATION

11. Effective Logos Logos should have: Simplicity Legibility Retention Value Relationship to product or service

12. Three Types of Logos Alphagram Pictogram Abstract **Many times logos will be a combination of two of the types

13. Alphagram Use only letter forms

14. Pictogram Uses simple picture forms

15. Abstract Something taken from reality and changed by focusing on the art elements and principles of design