S TUDYING L OGO D ESIGN There is more to it than just the design.
S AUL B ASS All of these designs are by a single designer, Saul Bass. He is known for his work in movie titles – making them an art form – and the logo designs featured at left. Notice the commonalities between these logos.
D ESIGN E VOLUTION Once a logo is established, it can be reinterpreted over and over but still maintain the basic idea of it. What do these BMW logos have in common that ties them all together? What changes?
D ESIGN E VOLUTION You don’t always need words to make a statement. A picture is worth a thousand words. These images can say in a glance what it could take several minutes to describe.
U NION, P UNCH, C ROP, R EPEAT E XERCISE You will create four designs. All designs must be suitable for a logo, but not for any specific company. Use the shape tools and the settings in the tool options bar. Save in a folder titled your name in the S: drive. Name each file for the design it fulfills. Save for the Web, jpg, about 100k.
D ESIGNS Union Combine two or more shapes to create a new shape. Punch Subtract part or parts of a shape to create a new shape. Crop Combine and/or subtract shapes, then crop to create a new shape. Repeat Combine, subtract and crop a shape to create a new shape. Repeat this shape to create a new design.