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Social Media, Participation and E-Accessibility Paul M.A. Baker, Ph.D. Center for Advanced Communications Policy Georgia Institute of Technology John Bricout,

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Presentation on theme: "Social Media, Participation and E-Accessibility Paul M.A. Baker, Ph.D. Center for Advanced Communications Policy Georgia Institute of Technology John Bricout,"— Presentation transcript:

1 Social Media, Participation and E-Accessibility Paul M.A. Baker, Ph.D. Center for Advanced Communications Policy Georgia Institute of Technology John Bricout, Ph.D. Univ. of Texas – Arlington Nathan W. Moon, Ph.D. GA Inst. of Technology Barry Coughlan, Ph.D., D.Psych.Sc, Univ. of Limerick Jessica Pater, Georgia Institute of Technology 1 NARRTC 2011

2 Increasingly complex social and economic context of society can result in discrete, homogenous and non-inclusive communities Community is a key component of successful living Technology presents both a barrier and an opportunity Social media facilitates and enhances opportunity for engagement and community participation, especially when mobility is a problem Functional possibilities: communities of interest, communities of researchers, awareness/outreach, coordination (e.g twitter) Policy (articulation, instrumentation, and impact) Overview

3 Social spaces, places, and networks and media The context of technology (tech) – Social capital and community – Tech as tool vs. tech per se Aging of tech users (changing usability/accessibility/interfaces) – Not just for the young, aging into, and with disability – Usability vs. accessibility Shift from “Technology” to Use – Social media, collaborative production, networking – Example – iPad (vanishes) into background 56% companies use SM for recruitment (SHRM 2011) Background

4 Social spaces, places, and networks and media – New trends – Different applications of social constructs – Accessibility of social media/online communities Isolation, community, and engagement – UK survey: 36% men, 31% woman little local contact – Perceived lack of social support – Workplace a major source especially for men Online usage – 38% US adults > 65 online, 13% use SM (v. 61% all adults ( Pew, 2010) – 54% of PWD use the internet, vs. 81% gen. pop (Pew, 2011) – SM use ranges from 52+% (Webaim 2010) to 65% ( Wireless RERC 2011) C ommunity/Social Media

5 Approach/Methodology Focused specifically at the application of ICTs and operation of online communities 2 online social media platforms: Facebook and LinkedIn chosen based on user base/activity Search criteria: employment, disability and aging-focused online communities (groups) Facebook user base +/- 320M w/620M groups LinkedIn user base +/- 75M w/ 625K groups Search criteria: keywords + >10 members and English focused Groups must be focused in the respected fields regardless of keywords or tags

6 Average Facebook user connected to 80 community pages, groups or events (2010 data) 150M Facebook users access mobile devices/month Facebook 55% female, 12% 50+, 53% college+ LinkedIn 49% female, 32% 50+, 75% college+ Changing demographics Platform Characteristics

7 7 Search Criteria Groups > 10 members Formal business/group (no individuals) Groups had to be focused in the areas in question LinkedInFacebook Total hits (groups)18369629 Total hits (valid groups)493865 Total hits (invalid)13438764 % Valid hits26.86%9.98%

8 Methodology – Search Terms Group categories: - Aging in Place - Community Participation - Employment - Healthcare/Lifestyle - Politics/Gov/Civic - Professional/Business - Technology

9 Methodology – Function Group categories: - Advocacy - Education -Networking -Outreach -Services

10 10 Data Analysis

11 11 Data Analysis: Disability Groups

12 12 Data Analysis: Aging Groups

13 Groups varied in specific content - Focused on specific disabilities: Aspberger’s & Autism, LD - Geographic: King County, WA, USA employment services Disability focused - higher average participant rate -134 members (specific) versus 128 members (general) A majority of the groups created in the last 24 months A majority of all aging groups were focused within the networking and outreach domains Disability/Aging Groups: LinkedIn

14 Groups did not vary greatly in focus - Most focused on general tips/networking of jobseekers - 3 focused on a specific sub-group, (people with Aspberger’s) Disability-focused Groups had lower participation - 88 members versus 312 members (Disability/general) Majority created in the last 24 months Disability/Work Groups: Facebook

15 Group Results Facebook groups typically community-focused LinkedIn groups typically business-focused Facebook had more active group participants than LinkedIn LinkedIn more groups than Facebook in the Aging category LinkedIn 3x more healthcare related groups than Facebook Aging in place more common than employment/technology Aging (0.029%) & disability (0.028%) of LinkedIn groups Aging (0.0001%) & disability (0.00003%) of Facebook groups 15

16 Technology diffusion, technology as barrier and opportunity Usability/design considerations – designers need to understand user characteristics & context, and involve users in designing Community is a key to successful aging – SM as a facilitator Aspects: intra-community, awareness/outreach, researchers, advocates Role of policy also relates to barriers and opportunities Policy considerations include articulation of problem components: stakeholders, context, instruments (e.g. tech), resources Role of basic research to understand characteristics of target populations, may include participant driven research Policy as inquiry, engagement, awareness and education Conclusions

17 The authors (Nathan W. Moon, Ph.D; John Bricout, Ph.D., University of Texas – Arlington; Barry Coughlan, Ph.D., D.Psych.Sc, University of Limerick; Jessica Pater, GTRI, wish to acknowledge the assistance and support of researchers at the Workplace Accommodations RERC, Wireless RERC, and other associated centers. This is a product of the Rehabilitation Engineering Research Center on Workplace Accommodations, funded by the National Institute on Disability and Rehabilitation Research (NIDRR) of the U.S. Department of Education under grant numbers H133E020720 and H133E070026, and the Rehabilitation Engineering Research Center on Wireless Technologies funded by NIDRR under grant number H133E060061. The opinions contained in this publication are those of the grantee and do not necessarily reflect those of the U.S. Department of Education. Contact: Paul M.A. Baker, Ph.D., CACP – paul.baker@cacp.gatech.edu. Acknowledgements

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