1. NIKE COMMUNICATION AND MEDIA CORE OPTION IB LANGUAGE B SL

2. MICHAEL JORDAN

6. ADVERTISING CAMPAIGNS BLOG ENTRY 2 - Research information about the evolution of a brand. Of course, NIKE is already taken by us. Besides, we are using it as an example. - Choose THREE ads from ONE campaign. Of course, the one it appeals the most to you - Identify the concept / concepts behind the printed ads throughout time. For example, in the case of NIKE, speed, health, power, freedom, strength, independence.

7. ADVERTISING CAMPAIGNS - Give an explanation for your concept choices - Give evidence from the ad by interpreting the image with the concept. - Explain what persuasive device it is using ( ETHOS, PATHOS or LOGOS ) and infer the target client group. - Finally, as a form of CONCLUSION and after inferring the target client group, deduce which could be the needs and likes of that target group

8. BLOG ENTRY 2 DUE DATE : WEDNESDAY 17 th April To be showcased in class!