1. O.I.V. Meeting Siena, 28.5.2005 Data on the German Wine Market Dr. Rudolf Nickenig German Winegrowers‘ Association, Bonn

2. O.I.V. Meeting Siena, 28.5.2005 S U R V E Y Global and EU Wine Trade German Wine Market Wine Consumption Sales Structure Points of Purchase Consumer Expenditure Wine Price Development Distribution Channels Consumer Age

3. O.I.V. Meeting Siena, 28.5.2005 Global Wine Trade [Mio hl] Basis: Export Volume OIV + 69 %

4. O.I.V. Meeting Siena, 28.5.2005 EU External Wine Trade

5. O.I.V. Meeting Siena, 28.5.2005 Internal EU: Wine Consumption 2004 by country (ca. 134 Mio hl)

6. O.I.V. Meeting Siena, 28.5.2005 * rounding differences possible German Wine Market 2004

7. O.I.V. Meeting Siena, 28.5.2005 Mio hl Wine Consumption 1963 - 2004

8. O.I.V. Meeting Siena, 28.5.2005 German Market: Global Data Purchase of Wine by Volume 80 % private households 20 % gastronomy, festivities,... population: 82,5 Mio private households: 35 Mio

9. O.I.V. Meeting Siena, 28.5.2005 Sales Structure of Still Wine Purchase: German Wine, Import Wine Basis: %-volume

10. O.I.V. Meeting Siena, 28.5.2005 Sales Structure of Still Wine Purchase: White, Red, Rosé Basis: %-volume

11. O.I.V. Meeting Siena, 28.5.2005 Still Wine: Points of Purchase basis: %-voulme

12. O.I.V. Meeting Siena, 28.5.2005 Still Wine: Points of Purchase basis: %-value

13. O.I.V. Meeting Siena, 28.5.2005 Still Wine Market Development in Germany Average freqency of shopping (priv. hh) % of wine buying priv. hh year

14. O.I.V. Meeting Siena, 28.5.2005 years

15. O.I.V. Meeting Siena, 28.5.2005 Germany: M a r k e t s 2 0 0 4 Change of Expenditure of Private Households Total - non alcoholics - alcoholics Confectinonery Fresh Products Food Beverages - hot beverages 2004

16. O.I.V. Meeting Siena, 28.5.2005 Total beverage alcoholics wine Private Household Expenditure Budget [Mrd. €]

17. O.I.V. Meeting Siena, 28.5.2005 Alcoholic Beverages Consumer Expenditure (priv. hh) spirits table wine sparkling wine beer alc. mixeries all others Total Mrd. €

18. O.I.V. Meeting Siena, 28.5.2005 Attention on - quality - price Price is the main decision factor for Germans

19. O.I.V. Meeting Siena, 28.5.2005 Wine Price Developement in Germany € / 0,75 l bottle

20. O.I.V. Meeting Siena, 28.5.2005 Frequency of Prices, Price Corridors basis: volume per price segment > 3,00 € / 0,75 l > 2,00-2,99 € / 0,75 l < 1,99 € / 0,75 l

21. O.I.V. Meeting Siena, 28.5.2005 New World Germany France Italy Wine Price Developement by Countries [€ / 0,75 l]

22. O.I.V. Meeting Siena, 28.5.2005 Consumer share % (priv. hh) Market Share of New World Wines Market share%

23. O.I.V. Meeting Siena, 28.5.2005 Wine: Price Development and Distribution Channels Premium Food trade Discount € / 0,75 L

24. O.I.V. Meeting Siena, 28.5.2005 Price Development by Colour (all Wines) [average price in € / 0,75 l]

25. O.I.V. Meeting Siena, 28.5.2005 Still Wine Market 2004

26. O.I.V. Meeting Siena, 28.5.2005 Still Wine: Consumer Spendings on Wine (priv. hh)

27. O.I.V. Meeting Siena, 28.5.2005 Still Wine Market 2004 Regional Share by volume in % %-Population%-Wine Consumption D-West8379 D-Ost1721 Berlin 5 4 Südost 9 7 Nordost 9 7 Bayern1417 Baden-Württemberg1215 Mitte1316 Nordrhein-Westfalen2218 Nordwest1616

28. O.I.V. Meeting Siena, 28.5.2005 Thank you for attention !