1. Tiantian Chen
Fall 2015

2. INDEX What is Pandora Jewelry? Mission & Vision Business Strategy
Franchise
Jewelry Selections & Materials
Statistics

3. What Is Pandora Jewelry?
Pandora is an international Danish jewelry company that designs, Manufactures, retails, and markets hand-finished contemporary jewelry made from high-quality materials at affordable prices.
The company is known for its customizable charm bracelets, designer rings, earnings, necklaces, and pendants.
Pandora Website
Additional Information

4. Mission and Vision
Pandora’s mission is to celebrate and offer women across the world the opportunity for a personal expression through their universe of high-quality, hand-finished, modern, and genuine jewelry products at affordable prices.
Pandora wants to help women celebrate these moments, which is why their motto is “Unforgettable Moments”
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5. Business Strategy Pandora pursues a global brand strategy.
To focus on creating brand consistency across all communication channels and markets, which is why they plan to invest in marketing.
Produces and sells affordable genuine jewelry.
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6. Francise
The Pandora Company would like to describe a franchise relationship to be a business marriage where both companies work in close collaboration, supporting each other but at the same time, are legally and financially independent. All the franchisees have complete access to Pandora’s comprehensive business format, including brand, assortment and store concept.
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7. Jewelry Selection and materials
PANDORA provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold.
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8. Statistics
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