1. Beef Industry Beef Industry

2. Quiz Answers 1. On average, how many hamburgers are sold at U.S. McDonald’s in one day? 1. On average, how many hamburgers are sold at U.S. McDonald’s in one day? –A. 6,480,000

3. Quiz Answers 2. How many pounds of beef were consumed in the U.S. in 2010? 2. How many pounds of beef were consumed in the U.S. in 2010? –D. 26.4 billion pounds

4. Quiz Answers 3. How many hamburgers are sold at McDonald’s every second? 3. How many hamburgers are sold at McDonald’s every second? –C. 75

5. Quiz Answers 4. How many hamburgers are sold at McDonald’s every minute? 4. How many hamburgers are sold at McDonald’s every minute? –C. 4,500

6. Quiz Answers 5. How many head of cattle were processed every day in the United States in 2010? 5. How many head of cattle were processed every day in the United States in 2010? –C. 93,699

7. Why Should These Questions Matter to You?

8. Where’s the Beef?

9. Farm to Fork

10. Beef Cattle Industry in United States Agriculture Beef is 20.4% of total agriculture Beef is 20.4% of total agriculture Crops make up 49.8% Crops make up 49.8% Livestock & Products (excluding beef) 29.8% Livestock & Products (excluding beef) 29.8%

11. U.S Cattle Numbers Top 5 States Top 5 States 1. Texas 1. Texas 2. Kansas 2. Kansas 3. Nebraska 3. Nebraska 4. Iowa 4. Iowa 5. Colorado 5. Colorado (USDA 2007 Ag Census)

12. Structure of Beef Cattle Industry 1. Beef Consumer 1. Beef Consumer 2. Retailer 2. Retailer 3. Packer 3. Packer 4. Finish Feedlot 4. Finish Feedlot 5. Stocker/Backgrounder 5. Stocker/Backgrounder 6. Stocker/ Yearling 6. Stocker/ Yearling 7. Cow-Calf Operation 7. Cow-Calf Operation 8. Seedstock Provider 8. Seedstock Provider

13. Beef Consumer Importance Importance –Taste –Lean to Fat Ratio –Lean to Bone Ratio –Convenience –Uniformity –Price

14. Retailer Importance Importance –Yield –Consistency –Shelf Life –Markup

15. Packer Importance Importance –Yield Grade –Quality Grade –Dressing Percent –Drop Value

16. Finish Feedlot Importance Importance –Rate of Gain –Feed Efficiency

17. Stocker/Backgrounder Weaning to Finishing Weaning to Finishing –Importance  Rate of gain  Purchase Price  Selling Price

18. Stocker/Yearling Grown on Grass Grown on Grass –5 ways to lower costs  Reduce supplemental feed costs  Rotational graze  Good genetics  Reduce labor costs  Good health program

19. Cow-Calf Importance Importance –Number of calves (+) –Weight of calves (+) –Quality of calves (+) –Input costs (-)

20. Seedstock Provides Genetic Material Provides Genetic Material –Importance  Considers all factors of production chain  Record-based

21. Review, Questions, Answers and Discussion