1. BaltMet Inno City Marketing Activities in Riga Inga Nemše, Head of Riga City Marketing Division, Riga City Council 13.09.2007

2. BaltMet Inno Marketing activities of Riga City InhabitantsBusinessesVisitors 1997 - 2002 Agency Riga 800 (800 th anniversary events in 2001, logo and slogan developed, promotion of Riga abroad, new products developed, tourism information centres, newspaper for inhabitants) 1999 - 2004 21 st International Hansa Days Office (Hanseatic Days in Riga 2001, Riga Expo in Moscow 2002, Cutty Sark Tall Ships Race 2003, conferences) 1999 Board of Economics, City Development Department (international real estate and travel fairs, promotion of Riga, tourism infrastructure development) 2002 RCC visitors’ centre “One Stop Agency” (information about municipal services, communication with structural units of the RCC) Riga Tourism Coordination & Information Centre

3. BaltMet Inno Marketing activities of Riga City InhabitantsBusinessesVisitors 2003 Riga Development Council at the City Development Department 2004 Campaign “I’m creating Riga” organized by City Development Department 2004 Riga City Marketing Division established at Board of Economics, City Development Department 2005 Festival in France “Etonnante Lettonie” (cultural & economic presentations) 2005 Municipality of Riga joins Riga Convention Bureau (attraction of conferences) 2006 RCC task group on municipal web-site improvement

4. BaltMet Inno Marketing activities of Riga City InhabitantsBusinessesVisitors 2006 Riga City Commercial Development Council RCC task group on tourism development issues 2007 RCC task group on foreign affairs 2007 Stand “Riga and Partners” at real estate fair MIPIM 2007 2007 Festival of France in Latvia “French Spring” Sept. 2007 RCC Foreign Affairs Office established (former Foreign Affairs Division + Riga City Marketing Division)

5. BaltMet Inno Riga City Marketing Division from 2004 The aim – to coordinate the marketing activities of the Riga City Council

6. BaltMet Inno Main activities of Riga City Marketing Division  Presenting Riga abroad (e.g. Riga’s Days in Hamburg, Riga’s Days in St.Petersburg, International Hansa Days)  Organizing events in Riga: conferences, seminars and exhibitions  Development of informative materials (CD-s, booklets)  Creating presentations and speeches for top managers of the Riga City Council  Strategic activities: Riga marketing strategy, corporate style

7. BaltMet Inno Marketing activities at the Riga City Council Foreign Affairs Division PR Division Riga Tourism Coordination and Information Centre IT Centre Education, Youth and Sports Department Department of Culture City Development Department Transport Department Environmental Department Welfare Department Municipal Services Department One Stop Agency Entrepreneurship Coordination Centre

8. BaltMet Inno Riga City Council

9. BaltMet Inno Riga City Council Committees (60 politicians) Department Board Division Department Chairman of the Riga City Council Executive Director Units of Central Administration

10. BaltMet Inno Problems  Different structural units of the RCC like to act on their own – lack of cooperation and missed opportunities  Cooperation with national organizations and bodies  No system for informing others about the planned activities  No single logo and slogan for City of Riga  Each department has different visual style  City marketing - very subjective issue

11. BaltMet Inno How to stimulate cooperation ?  Horizontal communication - Task groups  Involvement of all stakeholders - Advisory councils  Joint large-scale events  EU projects

12. BaltMet Inno Riga City Long-term Development Strategy until 2025  Umbrella document for the City  Sets 3 priorities: Economy that uses the East-West link Educated and skilful society Life in urban environment with qualitative neighbourhoods

13. BaltMet Inno RIGA CITY LONG-TERM DEVELOPMENT STRATEGY UNTIL 2025 RIGA CITY DEVELOPMENT PROGRAM / SPATIAL PLANNING Program for Branch A Program for Branch C Riga City Marketing Strategy... Innovation Program

14. BaltMet Inno Riga City Marketing Strategy for Business Sector  One part of the integrated Riga City Marketing Strategy  Sets 5 directions: 1. Ensuring positive business environment in the city 2. Fostering motivation to start business 3. Increasing the share of businesses that create high added value 4. Using the possibilities provided by East-West link 5. Creating and ensuring a unified positive image of the City

15. BaltMet Inno Marketing and Innovation  Marketing people always have to create and innovate  Support innovation e.g. Innovation Circus in Riga, September 9 – 13, 2007

16. BaltMet Inno Thank you! inga.nemse@riga.lv