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1 Latvian tourism policy: sustainability check Marina Paņkova Foreign Economic Relations and Trade Policy Department Deputy director Tourism – chances.

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Presentation on theme: "1 Latvian tourism policy: sustainability check Marina Paņkova Foreign Economic Relations and Trade Policy Department Deputy director Tourism – chances."— Presentation transcript:

1 1 Latvian tourism policy: sustainability check Marina Paņkova Foreign Economic Relations and Trade Policy Department Deputy director Tourism – chances and challenges. Sustainability and Competitiveness: contradictory or compatible? Reykjavik, February 15, 2008

2 What do we mean by Sustainability and Corporate Responsibility? Corporate responsibility Sustainable development Sustainability Goal Process Conditions

3 The main task of Latvian tourism sector To develop Latvia as an attractive destination for foreign tourists and local inhabitants, where tourism is:  well organized  economically and socially effective  safe  raises the international prestige of Latvia  sustainable 3

4 4 Priorities of the Ministry of Economics  Promoting competition in the tourism sector and supporting tourism entrepreneurs` competitiveness  Promoting application of sustainable development principles both in the planning and realization of tourism policy  Improving quality of tourism services and products  Fostering social dialogue/cooperation with private sector (PPP etc.)

5 Sustainable Management at national level  Social dialog National Tripartite Co-operation Council – NTSP Latvian Tourism Advisory Council National Economy Council Tourism Industry Expert Board  Policy Planning Documents Basic Statements of Sustainable Development in Latvia (2002), Strategy of Eco-tourism Development (2002), Latvian Tourism Development Guidelines (Guidelines) ; Tourism Development Programme for Latvia 2006 – 2008 Tourism Development Action Plan for Latvia, 2008 Development programs and spatial plans of the planning regions (Latgale, Kurzeme, Pierīga,Vidzeme, Zemgale), etc.  Special Financial support frame “Development of cycling tourism product of national importance”; “Development of tourism information system”; “Maintenance and renewal of town planning monuments of national importance and infrastructure adjustment to develop a tourism product”; “Development of cultural, active and recreative tourism product of national importance” 5

6 6 Sustainable Management: activities at the national level  EUTO study visit and international research-practical conference „Development of sustainable tourism destinations” (September 24-29, 2007)  Competition “The best well-managed Latvia’s district”  Certification of tourism establishments The "Green Certificate“  Advertising campaigns “ Are you thinking about flying? Plant a tree…”  Participation in EC pilot project “European Destinations of Excellence”

7 Interreg IIIB project “AGORA – Sustainable tourism network in the Baltic Sea Region”. Pan-Baltic approach - 44 partners from 10 countries I. Results:  Sustainability Check  YepaT Data Base  Strategy concept of sustainable tourism development in the Baltic Sea Region II. Main activities of the Ministry of Economics Researches, Policy Planning Documents :  Research „Tourism for all”  Project of Agenda 21 for the travel and tourism industry  Recommendations „Latvian tourist destination 21” 7

8 Tourism in the BSR – chances and challenges ChancesChallenges (?!)  Cultural diversity  Nature  Developed infrastructure  Human resourses  Quality  Promotion of common BSR tourism products e.c.  Environment  Short tourism season  Human resourses  Expensiveness  Quality  Competitivness e.c. ! Obligatory provision Cooperation

9 9 Sustainability and Competitiveness: contradictory or compatible? Sustainability Long term development & competitiveness National identity, diversity, rural, human heritage, nature Needs of the natural and cultural environment Welfare of tourists business requirements

10 10 Thank You for Your attention ! Brivibas street 55, Riga, LV Latvia Telephone: Fax: WEB:


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