1. Ch. 9 Strategic Management Team Excercise 0213325 丁韋如 0213322 梁瀠方

2. Starbucks "Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time." From Starbucks.

3. Starbucks

4. Corporate Strategies Growth: 仍在擴充全球版圖中，目前致力於拓展中國市場。

5. Starbucks Differentiation Strategy 與其他類似性質廠商做出相差異的形象

6. Nike "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." from Amazon "To bring inspiration and innovation to every athlete in the world." from Nike.

7. Nike

8. Corporate Strategies Stability: 為已存在之客戶提供更好的服務與商品

9. Nike Focus Strategy 針對運動員研發相關產品

10. Apple Inc. "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad" from Apple.

11. Apple Inc.

12. Corporate Strategies Renewal: 抑制市場占有率下降的趨勢、改善行銷策略後東山再起

13. Apple Inc. Differentiation Strategy 創新技術引領業界