1. © Nagy Upscaling Mobility Management - 'Gscheid mobil" for everybody

2. The well known Gscheid mobil Building Kids and Teens Families New residents Immi- grants Senior Citizens Com- panies Infrastructure, Multimodal Offers, Evaluation

3. Northern Part of Munich Challenge The northern area of Munich will grow twice as fast as the overall city with regard to jobs and residents Several former barrack sites are converted into new housing developments traffic network is already now overburdened

4. © Nagy Individualized Marketing Relocation Senior Citizens Employees Families Residents located close to new infrastructure … Radlhauptstadt München Mobility guidance for kids and teens BAMBINI Walking Bus Fair move On my way Let‘s go! Mobility guidance for companies spatial Cluster Mobility Management in the region New Measures Integration into the planning process Extension of Infrastructure, new offers (Bike- and CarSharing), better information possibilities Gscheid mobil for everybody in the north

5. Individualized Marketing - Relocation © Founders Reserve Media / KVR

6. © Green City Individualized Marketing – Senior Citizesn

7. Individualized Marketing - Families © Schneidersmann

8. Individualized Marketing – Residents close to new lines

9. Individualized Marketing - Employees © Radlhauptstadt

10. Individualized Marketing – no occasion Mobility options for the neighbourhood

11. Challenge and Questions What kind of occasions are a meaningful moment for an individualized marketing mobility guidance? life change moments external occasions like a new bus line or construction works with negative impact on road traffic – best time to check alternatives Does it make sense to address households without an occasion like a relocation or an other change in life? Are 5% modal shift from car to sustainable transport modes realistic with the instruments of mobility management? What kind of evaluation approach is recommendable? Are there any successfully implemented approaches for low-income groups, as the northern part of Munich has a couple of neighbourhoods with socially deprived people? We only have one chance – how to convince politicians? Good examples from other cities?