1. 1 Location Planning and Place Marketing: Option Briefing Cathy Parker & Donna McGuiness Department of Marketing, Operations and Digital Business

2. Syllabus First Term Principles of place marketing, management and branding Marketing and managing: –Urban space –Rural space Competitive place marketing Policy frameworks and issues, e.g. regeneration Second Term Principles and processes of retail locational planning Locational management Current issues in retail location 2

3. Course features Combination of lectures, guest lectures, tutorials (case studies / exercises) One hour weekly lecture, followed by a one hour tutorial Supporting material available on WebCT Vista (or its replacement) Theory as a basis for practice Draws on extensive research and contacts with industry and government Free student affiliate membership of the Institute of Place Management is available: www.placemanagement.orgwww.placemanagement.org Individual assignment (evaluation of place marketing of a country or town of your own choice - tbc) – 40% unit marks. Submission date likely to be last week of first term. Closed book examination; three questions from six – 60% unit marks 3

4. Some other things you should know Relatively unusual course, based on research work undertaken at MMUBS over more than 15 years No single text book: you will be expected to read widely round the subject focusing on academic journal articles Preparation for tutorials is important In 2010/11, about 10% failed the assignment mainly as a consequence of not doing enough reading. In contrast, in Summer 2010, everybody passed the exam! The second part of the course is very retail-oriented, focuses in particular on UK policy and practice, and does not have an international dimension 4

5. Any questions? Contact Professor Cathy Parker: c.parker@mmu.ac.uk 0161 247 3992 Or check out my blog http://profcathyparker.wordpress.com/ 5