1. Incept InceptResults.com WHERE RELATIONSHIPS MATTER…

2. Incept is a pay-for- results, multi-channel contact center that uses a conversational marketing technique to engage members and donors of non-profits. InceptResults.com We combine passionate people that live our values with sophisticated analytics and a shared risk business model that will help your nonprofit engage more members.

3. Our Take on Social Media Marketing: At Incept, we approach fan base conversations through a framework of five (5) conversation archetypes that include appreciation, retention, conversion, re-activation and acquisition. AppreciateRetain Convert Re-ActivateAcquire As the most common type of online member conversations, appreciation serves to recognize current members, indicated by brand name mentions. Appreciation-based conversations will account for 50-60% of all online conversations and serve to open the door to deeper engagement. Such engagement leads to opportunities to retain, convert, re-activate and acquire conversation types. Retention conversations serve to address member service inquiries, product and service questions, and other member complaints. These conversations serve to answer the member upon a medium where productive, two-way dialog can take place, working to reduce the influx of negative online reviews that result from unanswered attempts to engage with your organization. Similar to how well- placed conversion points on a website convert visitors into leads and members, conversion conversations work to convert members who are mentioning your competitor's brand names online into sales-ready interest for your brand, focused on the similar products and services that make up your offering. Focused on members who have engaged previously with your brand but may have become distant, re- activation conversations serve to learn what a brand can do to again win the business of the once- active member. Focused on tapping into online conversations, indicated by specific product and service category terms, acquisition conversations serve to create top-of-mind brand awareness for a potential member who is in the buying cycle for your brand offering. InceptResults.com

4. InceptSaves.com How Do We Do It? Because members of your target audience will have different preferences regarding the types of media they use to communicate, Incept has adopted a “channel agnostic” approach to conversational marketing. Simply put, our iCME teams have been trained to choose the best medium for the conversation. Our iCMEs have been trained to navigate conversations across Facebook, Twitter, Pinterest, Instagram, LinkedIn, and more.

5. InceptResults.com Facebook Social Media Tactic Incept’s Take Important Association Updates Relevant Curated Content Emotional Engagement Local Interests Some of our clients have a very localized following in some geographical place. For those clients, we like to share current event type posts that will appeal to local interests. We help our clients find relevant content from around the web to share with their fans. Whether that be an article, picture, quote, webinar, etc., we find that helpful and engaging content delivered at the right time and place helps associations have a larger impact on their members. Facebook is a place where people go to see their family’s pictures and their friend’s most recent vacation. We like to add an emotional component to our client’s Facebook page by posting pictures about our clients’ staff and events. These types of posts bring a human element to your association. We know that it’s hard to get updates in front of your members. That’s why its important to go where your members are. Facebook is a great example.

6. InceptResults.com Twitter Social Media Tactic Incept’s Take Important Association Updates Influencer Engagement Relevant Hashtag Engagement Follower Campaigns Live Tweeting for Events Again, we know that it’s hard to get updates in front of your members. That’s why its important to go where your members are, like Twitter for example. We research the industry and work with our clients to determine the most influential twitters users in the industry. We interact with them on behalf of our clients, and often times see a surge in followers. We work with our clients to determine the most important conversations happening online. We research which hashtags are used most within those conversations, and then plan our content around them. Each week, we interact with hundreds of other profiles online by following, favoriting, and retweeting. With our special formula, we’ve been able to increase one of our client’s fan bases from 25 followers to 2,830 in less than six months. We know that the annual event is so important to our association clients. We want to make sure to help them create the best possibly experience for their members and we have seen that live tweeting and engaging really helps to create a ‘wow’ experience.

7. InceptResults.com LinkedIn Social Media Tactic Incept’s Take Company Page Updates Group Curation Thought Leadership When your members interact with your company posts on LinkedIn, all of their connections see the engagement in their newsfeed. Many of their connections can come from the same industry, getting your message out to more people in your target audience. It is essential that associations post engaging content on LinkedIn. Creating a community where your members can find the most relevant information in your industry is one of the best features of LinkedIn for associations. We helped one of our clients create a group for their association that allows members to ask questions, help solve each other’s problems, share relevant content, and more. This kind of interaction helps in showing the significance of your organization on your members’ careers. LinkedIn is a perfect network to share your organization’s thought leadership. We help one of our clients find the most relevant questions being asked throughout multiple LinkedIn groups and work with them to get the most helpful and timely answer to the inquisitor.

8. $ 250.00 $ 500.00 $ 1,000.00 GoodBetterBest Dedicated social Media Managerxxx Social Media Strategyxxx Account MonitoringOnce per dayThree times per dayOnce per hour Listening Report QuarterlyMonthly Monthly Social Media Paid Ad Campaign Management $0/month$25/month$50/month Number of Platforms for Content Schedule and Posting 123 Weekly Social Media Content Posts Per Platform 3510 Fan EngagmentFifteen minutes per weekHalf hour per weekOne hour per week Event Promotion No extra posts leading up to event 2 extra post per week leading up to event 4 extra post per week leading up to event Build Social Media Following (Number of Platforms) 013 Analytic ReportingMonthlyBi-MonthlyWeekly Pricing Example InceptResults.com We work with each of our clients to build a customized product that meets their specific needs. Below are some of our most common packages:

9. InceptResults.com Sample of Client Projects:

10. How Have We Been Recognized? Top 50 Teleservices Outsourcing Award Top Workplace Award for 5 years Fastest Growing Company Awards InceptResults.com Best Outsourcer in the USA & Best Industry Solution Top 25 Coolest Tech Companies PACE Spirit of Philanthropy Award

11. InceptResults.com We offer several other services too: Inbound conversations Outbound conversations Live chat SMS Social media Direct Mail Email Retargeting

12. InceptResults.com It's not too late to boost engagement with your members and donors for your holiday events! Timothy Serafino New Client Results Specialist 4150 Belden Village St. N.W. Suite 205, Canton, Ohio 44718 Phone: 773-433-8363 Timothy.Serafino@InceptResults.com w w w. I n c e p t R e s u l t s. c o m Inceptresults.com/facebook twitter.com/inceptresults Call or email Timothy to discuss your membership needs today: