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142,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+

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Presentation on theme: "142,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+"— Presentation transcript:

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2 142,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+

3 194,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations / Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+

4 196,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations / Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+

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6 MobileWireless

7 High Tech High Touch High ROI

8 Explosion of new media Shifting consumer habits Melding of all media

9 Media Mutation

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13 Consumers will find… Content they want Where they want it When they want it

14 Radio?

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16 230,000,000 Reaches over… People every week Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+

17 Reaches 30 million streaming listeners a week. Source: Arbitron Inc./Edison Media Research 2006 study “The Infinite Dial: Radio’s Digital Platforms”) HD Radio is available to 80% of the U.S. Source: HD Radio Aliance

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20 Radio

21 Radio = Sponsored Audio Content

22 Share Knowledge Drive Revenue Facilitate Consensus

23 Share Knowledge Drive Revenue Facilitate Consensus

24 Key Advertiser Focus

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26 Changed Experiences = Changed Perceptions

27 Radio A New Case for

28 93% Radio is Ubiquitous Weekly reach Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Weekly Cume, Mon.-Sun., 24-hours / Persons12+

29 86% Radio is Relevant TSL retention since 1996 Source: Arbitron Summer 1996-Summer 2006 TSL (based on # of quarter hours) – Persons 12+ Mon.-Sun., 6 a.m.-Midnight, Total U.S., Continuously Measured Markets.

30 2007 Projected Media Time 41 days of listening Source: U.S. Census Bureau, Statistical Abstract of the United States: 2007, December 2006 Radio NewspaperInternet

31 92% Radio is Receptive Retention of lead-in audience during breaks Source: “What Happens When the Spots Come On,” by Arbitron, Media Monitors, & Coleman Research, 2006

32 Reach Relevance Receptivity A New Case for Radio

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34 Audio + Visual

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42 Audio Engages

43 Radio’s Growth Opportunity Share of Media Consumption by Consumer Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010

44 Radio’s Growth Opportunity Share of Advertiser Investment Source: Universal McCann, Insider’s Report, December 2006

45 Radio’s Growth Opportunity 29% Consumer Time Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010 and Universal McCann, Insider’s Report, December 2006 I 7% Advertiser Investment

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