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Improve your TV ROI by expanding your campaign’s reach and frequency for less money Maximize the only broadcast medium not allowing your ads to be DVR.

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Presentation on theme: "Improve your TV ROI by expanding your campaign’s reach and frequency for less money Maximize the only broadcast medium not allowing your ads to be DVR."— Presentation transcript:

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2 Improve your TV ROI by expanding your campaign’s reach and frequency for less money Maximize the only broadcast medium not allowing your ads to be DVR skipped Change consumer purchasing behavior closest to their point of purchase and during prime shopping hours through CCM&E Win consumer trust and activation via San Diego’s favorite local celebrities like Jesse Lozano, Delana, Frankie and Geena, Bob and Coe, The Rock show, Chip Franklin & Chris and Ben. TV pricing has tripled in the last two decades, have your results? 93% of Americans listen to radio every week CCM&E delivers over 18M consumers in San Diego, MORE than any TV outlet!

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4 3 Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage

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6 Source: TVGuide; Arbitron Edison Infinite Dial: 2012 “How often do you fast-forward or skip through the commercials when you watch time-shifted programming recorded from your DVR?” “The No. 1 TV Network Is Now The DVR” – TVGuide.com 5 Base: Have a digital video recorder and watch time-shifted TV at least half the times TV is watched

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8 7 Source: MBI Touchpoints TM CAMPAIGN AVERAGE WEEKLY REACH Original TV Schedule5% Shifted to Radio10% Shifted to Radio15% Shifted to Radio +15% +18% +24%+28% +16% +15% +8%

9 Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial:

10 5 AM 7 AM 9 AM 11 AM 6 AM 8 AM 10 AM 12 PM 1 PM 3 PM 5 PM 7 PM 2 PM 4 PM 6 PM 8 PM 9 PM 11 PM 1 AM 3 AM 10 PM 12 PM 2 AM 4 AM Radio’s consumption peaks TV’s peaks Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 Nielsen Wire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial:

11 90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase 82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home 72% of drivers frequently or sometimes shop on their way home from work 95% of working people listen to the radio during the day and/or in their cars on the way home each week 10 Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

12 11 Proven, relevant case studies Client testimonials

13 CAMPAIGN SUMMARY PROVEN ENGAGEMENT 675%+ increase Mossy Nissan wanted to increase Facebook likes, using on-air talent and online CCM+E assets Campaign drove users to the Facebook page by offering Comic-Con tickets Source: NY market case study 12

14 INTEGRATED CCM+E, TV, PRINT CAMPAIGN WITH PREMIER KIA RESULTS: 4X WEEKLY TARGET ACHIEVED WITHIN ONE WEEK Situatio n Underperforming KIA dealer was looking to reverse trend Goal Weekly Sales target of 15 vehicles Campai gn element s Integrated CCM+E, TV, print campaign CCM+E campaign included Celebrity endorsement Commercials on iHeartRadio Display ads on celebrity blog Weekly Sales Goal

15 We offer various spot lengths to accommodate various length messages We offer Market Road Blocks with ads airing simultaneously across multiple stations in one or more markets. We offer fixed break positions within stop set 14

16 $7 Million Budget 67% Allocated to TV 33% Allocated to Radio Net Reach $7 Million Budget 100% Allocated to TV Net Reach 2121

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18 Build Awareness Increase Connection Drive Activation/ Sales Sample Programs High Profile Studio sponsorships with hourly naming rights: “HOT- FM studio is built by homedepot.com” Associate yourself with the most popular artists through Ultimate Contests Takeover our stations’ or celebrities’ web pages exclusively with your ads Have your message simultaneously delivered (road-blocked) across all stations and iHeartRadio Category Features Exclusively integrate our celebrities through your entire campaign. Co-host a segment on our stations, with content tailored to your company Answer questions from the audience as the “resident expert” Use award winning creative to emotionally connect with your consumer Social Media Contest Own iHeartRadio Music Festival, Jingle Ball and other artist related retail programs Fully customized contest on your Facebook page to increase interaction with your brand Database of qualified leads, interested in buying your product 17

19 Give us an assignment so we can earn and grow your business I’m available to answer questions, provide ideas and information at any time: Sean Johnson Vice President of Sales CCM+E San Diego


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