1. TAXI NETWORK
Media Kit
February 2010

2. FIRST, WHO ARE WE?
Honolulu
Sacramento
San Jose
Mexico City
Clearwater
Miami
Atlanta
Sao Paolo
Buenos Aires
Dallas
Savannah
Toronto
New York
Paris
Warsaw
London
Bangalore
Singapore
Taipei
Hong Kong
Manila
Beijing
Spain
Italy
China
Russia
India
Turkey
Australia
Dublin
UNATTENDED
WIRELESS IP
CONTACTLESS
MEDIA SOLUTIONS
The technology and digital payment solutions provider with networks worldwide. VeriFone is now a leader in networks of Taxi media & digital captive media environments with VeriFone Media Solutions

3. Taxis/Transportation Restaurants & Hospitality Global Industry Leaders
WE ARE CONNECTED TO MORE THAN YOU THINK
No other company in the payment industry has more connections worldwide
50% market share of installed payment systems
149 of the top 250 U.S. retail chains use VeriFone
Touches virtually all elements of the Value Chain
Extensive partner network worldwide; employees in over 40 countries
Card Brands
Gas Stations
Taxis/Transportation
Major Retailers
Macy’s, Whole Foods, Walmart
Restaurants & Hospitality
Processing/ Security
POS Systems
Global Industry Leaders
VIP’s 3

4. Overview & Benefits
VERIFONE TAXI MEDIA

5. 1.5 Billion Daily Impressions Across 23 Markets
OVERVIEW
VeriFone Media Solutions is the premier taxi media platform that delivers quality impressions in hard-to-reach and extended dwell “cab”tive environments
Traditional and cutting edge Digital Taxi Media in 23 major markets
25,000+ taxis across 23 markets
Dense penetration in major pedestrian cities and continuing to expand
1.5 Billion Daily Impressions Across 23 Markets

6. TAXI MEDIA DELIVERS RESULTS
National Platform
20,000 Tops Nationwide with Local Market Knowledge
15 of the top 20 DMAs
Branding Power
“The Frequency Medium”
Downtown Domination of Major Cities
Taxis go where the people are
Digital Technology
Taxi Entertainment Network (TEN)
Innovative Products and Programs
Buzz-worthy and high impact

7. EFFECTIVENESS Follow daily traffic and population flow patterns
Iconic, unavoidable medium
Target highly desirable entertainment, shopping, and financial districts
Impactful, top of mind awareness
Visible 24 hours per day
Close proximity to point of purchase
The best of billboards and buses – mobility and illumination
the only unaffected traditional media outlet that can effectively launch social media conversations

8. NATIONAL FOOTPRINT - 23 MARKETS
Boston
D 1000
T 1500
Seattle
NYC
D 12000
T 6600
Chicago
D 200
T 1920
Newport
Providence
San Francisco
D Future
T 650
Detroit
Long Island
Philadelphia
Wash DC Baltimore
D 300
T 580
Las Vegas
D 250
T 2500
Kansas City
Los Angeles
Memphis
Atlanta
San Diego
Phoenix
Dallas
Jacksonville
Austin
New Orleans
Miami
D 260
T 520
San Antonio
Orlando
D = Digital Taxi TV
T = Traditional Tops
Houston
Clearwater/ St. Peterburg

9. Taxi Entertainment Network Traditional Taxi Displays
AUDIENCE PROFILE
DIGITAL
Taxi Entertainment Network
TRADITIONAL
Traditional Taxi Displays
69% Adults 18-49
51% Female, 49% Male
57% have an average HHI $75k+
49% have a college or post-graduate degree
Highly active and on-the-go consumers
64% Adults 18-49
51% Female, 49% Male
41% have an average HHI $75k+
44% have a college or post-graduate degree
Highly active and on-the-go consumers
Source: Scarborough 2008 Release 2

10. MEDIA SOLUTIONS – DIGITAL
Taxi Entertainment Network
Engage with a desirable and captive audience
Interactive capabilities deliver results
Dwell times exceed 14 minutes

11. MEDIA SOLUTIONS –TAXI TOPS

12. MEDIA SOLUTIONS CONT’D
Taxi Trunks
Cost effective way to utilize back of taxi dwell time
Door Wraps
Enlarge your visual footprint
Full Taxi Wrap
Powerful way to engage consumers with your brand
Staging
Make a splash in a big way. Buzz-worthy marketing.
Interiors
Unavoidable outlet for captive taxi passengers

13. MEDIA SOLUTIONS CONT’D
24/7 Magazine & Website
Powerfull Las Vegas Tourist info brand
Mobile Billboards
Large-scale display
Receipts
Couponing
Sampling
Allow consumers to walk away with your brand
Conventions
Marketing around events and trade shows
Zoning
Targeting specific areas of the city

14. Traditional Taxi Displays
NETWORK SOLUTIONS

15. WHY VERIFONE MEDIA SOLUTIONS?
Most taxis in the most markets for the most coverage
Over a decade of providing reliable, trusted service and programs to thousands of advertisers
Marketing professionals who work with clients to realize tangible results
Variety of products and services in multiple markets to meet demanding client needs

16. 2 SIDED ILLUMINATED TOPS
Post different creative on each side of the top
Messaging can be seen 24hrs/day
Standard billboard size creative
Atlanta
Baltimore
Buffalo
Chicago
Dallas
Miami
New Orleans
M A R K E T S
Orlando
Philadelphia
Phoenix
San Francisco/ Oakland
Seattle/Tacoma
Washington DC
Taxi media can be available upon request in other markets 16

17. EXTENSION TOPS M A R K E T S Take your taxi top to a new dimension
Extend creative up and out
Messaging can be seen 24hrs/day
Atlanta
Baltimore
Boston
Buffalo
Las Vegas
Miami
New Orleans
New York
M A R K E T S
Orlando
Philadelphia
Phoenix
San Diego
San Francisco/ Oakland
Seattle/Tacoma
Washington DC
Taxi media can be available upon request in other markets

18. CUSTOM 3D TOPS M A R K E T S Make the consumer stop and stare
Create memorable messaging
Outdoor at its finest – Unique, creative, with mass reach & frequency
Atlanta
Boston
Las Vegas
Miami
New Orleans
Orlando
San Francisco/Oakland
Washington DC
M A R K E T S
“We needed to get Celestial Seasonings’ new tea box designs some major exposure. What better than making them huge and placing them on top of cabs?”
Thomas Dooley
President, TDA Advertising & Design
Boulder, CO 18

19. FULL TAXI WRAPS M A R K E T S 360 degree media Unavoidable messaging
Utilize full square footage of taxi
Boston
Chicago
Las Vegas
New Orleans
New York
San Francisco/Oakland
M A R K E T S

20. 4-DOOR WRAPS M A R K E T S 360 degree media Unavoidable messaging
Enlarge your top footprint
Chicago
Las Vegas
Miami
San Francisco/ Oakland
M A R K E T S 20

21. EVENT STAGING M A R K E T S Generate buzz around your brand
Great for conventions and promotional efforts
Atlanta
Baltimore
Boston
Buffalo
Chicago
Dallas
Houston
Las Vegas
Miami
M A R K E T S
New Orleans
New York
Orlando
Philadelphia
Phoenix
San Diego
San Fran./Oakland
Seattle/Tacoma
Washington DC
Taxi media can be available upon request in other markets
Ft. Lauderdale Tourism, New York 2010 21

22. CONVENTION PROMOS M A R K E T S
Impact from time conventioneers arrive at airports, all through the convention and when they leave
Stand out power at events
Bundle Taxi Receipts, Sampling, Tops for powerful in-hand branding mix
Atlanta
Baltimore
Boston
Buffalo
Chicago
M A R K E T S
Dallas
Detroit
Houston
Las Vegas
Memphis
Miami
New Orleans
New York
Orlando
Philadelphia
Phoenix
San Diego
San Francisco/Oakland
Seattle/Tacoma
Washington DC 22

23. GREEN FLEET
Connect your brand exclusively to hybrid taxis
Send messaging that displays active concern for the environment
Tops and wraps available
Boston
Chicago
New York
San Francisco
M A R K E T S

24. Taxi Entertainment Network
DIGITAL NETWORK SOLUTIONS
NEW YORK

25. TAXI ENTERTAINMENT NETWORK BENEFITS
Reach a desirable audience in an uncluttered media environment
Captive audience
Extended dwell time
Personal viewing experience
Full sight, sound, motion
Flexible, quick turnaround
Advertising solutions from engagement to action
Measurable
Targeted
Impactful
Interactive
Accountable

26. STRENGTH IN THE MARKETPLACE
VTN TV
Radio
Print
Internet
OOH
Sight X
Sound
Motion
Non-Skipable
Interactive
Guaranteed Impressions

27. TAXI ENTERTAINMENT NETWORK REACH
New York, Boston, Chicago, Washington DC, Miami/Ft. Lauderdale, Las Vegas
14,000+ TaxiTV taxis across six markets
28,700 possible taxis in select market universe
Penetration in 6 major markets with high taxi density and ridership
11.3 Million Monthly Impressions Across 6 Markets

28. CONTENT PROVIDERS Partnered with leading content providers
NBC and WABC in NYC
ABC News & Entertainment in all other markets
Custom segments are tailored to the extended dwell time taxi environment
Engaging segments provide an unparalleled viewing experience

29. TAXI COVERAGE TAXITV NETWORK REACH/COVERAGE
“taxis go where people go”
Provides coverage in environments with limited digital displays:
Manhattan including the Financial District, Upper East and West sides, Midtown Business district, the Villages, SOHO, and Tribeca plus the NY area airports.
Downtown Boston including primary Business and Financial districts, Fanuel Hall, Waterfront, Fenway Park plus Logan Airport. 29

30. Taxi coverage in Washington D.C.
TAXITV NETWORK REACH/COVERAGE
Taxi coverage in Washington D.C.
Taxi coverage in Miami
The yellow area of the maps outlines the scope of the market coverage

31. Taxi coverage in Las Vegas Taxi coverage in Chicago
TAXITV NETWORK REACH/COVERAGE
Taxi coverage in Las Vegas
Taxi coverage in Chicago
The yellow area of the maps outlines the scope of the market coverage

32. LOOP STRUCTURE 00:20 Media Loop Content is refreshed 3-4 times per day
T&L Commission Info (one time only)
Content is refreshed 3-4 times per day
Programming only plays when there are passengers
Program features and ads play throughout the ride
Equal distribution of content and ads

33. NUMBERS YOU CAN RELY ON
Backend technology measures every fare and every file played, so the numbers we present are proven, accurate and verifiable 85
Over 85% of the network is “fleet” taxis, that operate twice as much as independently owned taxis 42
NYC taxis average 42 fares a day ... most operate 24/7 21
An advertiser’s commercial will be
seen an average of 21 times a day
1.4
The average number of passengers is 1.4 per fare

34. TARGETING CAPABILITIES
Customized messaging to target key audience segments
Target specific audiences
Business travelers, frequent travelers, decision makers, etc.
Target around events/conferences
Geo-targeting (NY only)
- Ad will only play in specified zones
Dayparting

35. NEW YORK TAXITV SOLUTIONS
City
Total VMS
Taxis
Total Taxis in NYC Mkt
Screen Size
# of Rides/
Day
4-week
Impressions
New York
12,200
13,200
10” 29
10,000,000
:30 Video with Banner
Microsite with Banner
Expandable Banner
Clock Sponsorship
Tab Sponsorship
Premium ad positions at start of program
Payment screen
Neighborhood Eats
Weather
S O L U T I O N S

36. VIDEO SPOT & BANNER (WABC) (NBC) TAXI ENTERTAINMENT NETWORK
All video content and advertisements play in the right-hand window and a header banner is tied to the spot.
Video area dominates the screen to make it easy for passengers to view. All video content and advertisements play in the window above and a tower banner is tied to the spot.

37. MICROSITES & EXPANDABLE BANNERS
WABC Microsite
NBC Expandable Banner
Viewers tap banner ad to view microsite in content area. Images can be Flash animations or static jpgs.
Horizontal banner ad - video area repositions to the right side of the screen. Appears below the video to maintain brand awareness.
Your Expandable Banner Ad gives extra space to display images and text to the captive audience! The expandable banner and the horizontal banner beneath the video area remain on screen until the video feature ends.

38. CLOCK SPONSORSHIP (WABC) (NBC) TAXI ENTERTAINMENT NETWORK
Flash animation can be used for clock sponsorship.
Static logo can be used for clock sponsorship.

39. TAB & TICKER SPONSORSHIP
TAXI ENTERTAINMENT NETWORK
(WABC)
(NBC)
Tab sponsorships include logo on all content pages of section.
Ticker sponsors get a :15 slide prominently played in the video area that promotes how passengers can access your sponsored topic.
Client logo is on screen when their sponsored ticker appears.

40. PAYMENT SCREEN SPONSORSHIP
TAXI ENTERTAINMENT NETWORK
(WABC)
(NBC)
Client banner appears on Payment Screen, which appears at the time payment is made.
Client video and banner appears on Payment Screen at the time payment is made.

41. Taxi Entertainment Network
DIGITAL NETWORK SOLUTIONS
ADDITIONAL MARKETS

42. Current VeriFone Taxis* Total Taxis in Select Mkt
ADDITIONAL MARKETS
Chicago, Boston, Washington DC, Miami, Las Vegas
City
Current VeriFone Taxis*
Total VeriFone
Taxis
Total Taxis in Select Mkt
Screen Size
# of Rides/
Day
4-week
Impressions
Chicago
200
1,182
6,000
6" 35
196,000
Boston
1,000
1,070
2,100 28
784,000
Wash D.C
300
400
4,500 14
117,600
Miami
260
420
203,840
Las Vegas
250
800
490,000
*Current as of February 2010

43. ADDITIONAL MARKET SOLUTIONS
Chicago, Boston, Washington DC, Miami, Las Vegas
Use your creative to engage viewers and link to their mobile device
Full screen ad
Payment screen
Faceplate sponsorship
Printed coupons on receipt back
100% impressions guaranteed
Screen cannot be turned off

44. FACEPLATE & PAYMENT SCREEN SPONSORSHIP
100% Impressions Guaranteed
Faceplate surrounds screen guaranteeing 100% impressions for all taxi riders.
Sponsor’s banner appears on payment screen, which appears at the time payment is made. Every passenger must interact with the screen at time payment is made whether paying cash or credit.

45. 24/7 MAGAZINE & WEBSITE
NETWORK SOLUTIONS
LAS VEGAS

46. 24/7 - LAS VEGAS TOURIST PUBLICATION/WEBSITE
Unique all-encompassing marketing channel exclusive to Las Vegas
40 million conventioneers and tourist annually
Circulation of nearly 500,000
Exclusive in Taxi Distro
High traffic website targeting the LV Tourist 247vegas.com
High End Pick ups points: The Grand Canal Shoppes/Fashion Show Mall
Daily On-Strip dedicated street team
Vegas Values

47. VEGAS VALUES
The tourist population arrives looking for fun and value. Vegas Values is where they can find discounts on various options of the best that Las Vegas has to offer.
Exclusive distribution of 185,000 monthly in 1000 taxis
Daily On-Strip hand-outs, downtown at the Fremont Street information & show tickets booth
Drive-up market between California and Nevada
Large presence on 247vegas.com

48. Chris Polos, Vice President Media
Thank You
Chris Polos, Vice President Media
**YOUR NAME, YOUR TITLE
YOUR **

49. Appendix

50. TAXI MEDIA PRODUCTS BY MARKETS
DMA Rank
TaxiTV
2 Sided Top
3 Sided Top
3D Top
Extension Top
Lenticular Top
Trunks
Door Wraps
Full Taxi Wrap
Event Staging
Interiors
24/7 Magazine
Mobile Billboards
Receipts
Sampling
Conventions
Zoning
Atlanta 8 X
Austin 10
Baltimore 27
Boston 7
Buffalo 52
Chicago 3
Clearwater 14
Dallas 5
Houston
Las Vegas 42
Los Angeles 2
Memphis 50
Miami 17
New Orleans 51
New York 1
Orlando 19
Philadelphia 4
Phoenix 12
San Antonio 37
San Diego 28
SF/Oakland 6
Seattle/Tacoma 13
Washington D.C. 9

51. PRIZM LIFESTAGE & SOCIAL GROUP SUMMARY
… Of American Express Card Member Taxi Riders
Lifestage Summary
Social Group Summary

52. PRIZM Social Group Summary for Consumer Cardmembers
Social Groups allow you to view consumers through the lens of affluence and population density.
The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes, and managerial and professional occupations. These individuals are predominantly white and Asian. Befitting their lofty salaries, members purchase large homes, expensive clothes, and luxury cars. They also hold a large share of the nation's personal net worth.
The Landed Gentry social group consists of wealthy Americans who migrated to the smaller boomtowns. Many of the households contain individuals with college degrees, professional jobs, and expansive homes. They can afford to spend heavily on consumer electronics, computers, luxury cars, powerboats, books and magazines, children's toys, and exercise equipment.
The Urban Uptown segment members tend to be affluent to middle class, college educated, and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. Residents share an upscale, urban perspective that's reflected in their marketplace choices: they support the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computers.

53. PRIZM Lifestage Group Summary for Consumer Cardmembers
Lifestage groups are useful when you want to zero in on age, affluence, and presence of children.
The Affluent Empty Nest segment features middle-aged, upscale couples who are college educated, and hold executive and professional positions. Their neighborhoods are found across a variety of landscapes and they share a propensity for living in large, older homes. These consumers have plenty of disposable cash to finance active lifestyles rich in travel, cultural events, and exercise equipment.
The Midlife Success segment typically is filled with suburban or ex-urban childless singles and couples in their thirties and forties. The wealthiest members of this group are white, college-educated residents who make six-figure incomes. Consumers here are big fans of the latest technology, financial products, aerobic exercise, and travel.
Young, hip singles, ranging from working class to well-to-do, comprise Young Achievers, a group of twenty-somethings who've recently settled in metro neighborhoods. This segment contains a high percentage of Asian singles, and there's a decidedly progressive sensibility in their tastes as reflected in the group's liberal politics, alternative music, and lively nightlife.

54. FORBES BANNER/MICROSITE CASE STUDY
Forbes Banner Ad Engagement
MICROSITE
DATE
VIEWS
TOUCHES
PCT
ACTIVE CABS
Monday
11/12/2007
57265
4076
7.12 %
2381
Tuesday
11/13/2007
71347
4502
6.31 %
2428
Wednesday
11/14/2007
80749
5354
6.63 %
2433
Thursday
11/15/2007
90759
6092
6.71 %
2477
Friday
11/16/2007
65937
4339
6.58 %
2494
Saturday
11/17/2007
78358
6384
8.15 %
2470
Sunday
11/18/2007
65368
5073
7.76 %
2406

55. LORD & TAYLOR BANNER/MICROSITE EXAMPLE
Trip Date
Impressions
Total x banner ran
Banner Touches
Pct
Mobile Entries
Web Entries
Entry Pct
Total Cabs
3/17/2009
208,416
120,414
2,197
1.8
168
117
13%
6,321
3/18/2009
285,220
165,036
2,551
1.5
189
128
12%
6,355
3/19/2009
313,914
181,233
3,173
211 98
10%
6,343
3/20/2009
266,718
166,307
2,618
1.6
197 99
11%
6,360
3/21/2009
210,436
150,736
2,504
1.7
116 45 6%
6,215
3/22/2009
176,244
125,597
1,941 53 8%
6,054
3/23/2009
163,687
117,572
1,264
1.1
156 97
20%
6,297
3/24/2009
160,012
118,381
1,213 1
138 75
18%
3/25/2009
171,280
126,313
1,216
126 69
16%
6,345
3/26/2009
194,827
138,150
1,901
1.4 68
6,366
3/27/2009
203,817
140,779
1,843
1.3 89 43 7%
6,357
3/28/2009
227,218
162,048
2,501
103 22 5%
6,206
3/29/2009
185,466
133,037
2,043 92 34
6,053
3/30/2009
127,472
83,692
978
1.2 39 64
6,307
3/31/2009
485
321 5 8
180%
6,327
2,895,212
1,929,616
27,948
1852
1020
94,227

56. HSBC BANNER/MICROSITE CASE STUDY
HSBC Banner Ad Engagement
MICROSITE
DATE
VIEWS
TOUCHES
PCT
ACTIVE CABS
Monday
11/12/2007
55269
1187
2.15 %
2381
Tuesday
11/13/2007
69451
1219
1.76 %
2428
Wednesday
11/14/2007
81205
1706
2.10 %
2433
Thursday
11/15/2007
90793
1755
1.93 %
2477
Friday
11/16/2007
65411
1381
2.11 %
2494
Saturday
11/17/2007
78271
1972
2.52 %
2470
Sunday
11/18/2007
63877
1542
2.41 %
2406

57. NEW YORK CITY TAXI CAB DEMOGRAPHIC DATA
A G E
U P S C A L E
69% are Adults 18-49
60% have household income of $75k+
18-34
< $50K +
35-49
$50-$75K +
50-54
$75-$100K +
55-64
$100-$150k +
65+
$150-$250k +
18-49 – 69%
25-54 – 69%
35-64 – 54%
$250K+
$75K+ – 60%
$100K – 48%
$150K – 29%
E D U C A T I O N L E V E L
S K E W S L I G H T L Y F E M A L E
Some High School
(non-grad)
51%
49%
High School
Graduate
Female
Male
Some College
(1-3 years)
College Grad
or more
Source: NY Scarborough 2008 Release 2