1. Private Sector Challenges and Opportunities Inherent in Advancing the Complete Visitor Economy (CVE) Presentation by Ms. Pansy Ho, Managing Director of Shun Tak Holdings Limited

2. Interconnection and interdependence Tourism Hospitality Infrastructure Transport Education & Training Retail Manufacturing Food & Beverage Technology Telecommunications Energy Construction Land & Properties Entertainment Marketing & PR

3. Macau: A Perfect Epitome

4. Macau Economy Structure Source: WTTC Travel & Toursim Economic Impact 2012 - Macau Direct GDP Contribution from Travel & Tourism Direct & Indirect GDP Contribution from Travel & Tourism

5. A Supportive Government Private

6. CVE as lever of growth Liberalization of Gaming 1 = US$1B GDP of Macau Year 2006 2007 2001 2002 2011 2009 2008 2004 Macau Overtaking Las Vegas in Gaming Revenue 1999 2003 Establishment of Macau SAR 2012 SARS Outbreak

7. 1 st case in Hong Kong CVE as recovery vehicle: SARS 1 st case in Guangdong World Health Organization (WHO) Issued Global Alert Recommended to screen of airline passengers Nov 2002 Mar 2003Apr 2003 Individuals from 37 regions infected 1 st case in Hong Kong

8. Unprecedented drop in visitor arrivals No. of Tourists Month In April, May and June 2003, Macau experienced a 33.8%, 36.8% and 5.4% yoy drop in visitor numbers.

9. Public Private Post crisis recovery: public and private alliance “Public Sector” Coordinated efforts from the tourism industry Post-crisis marketing and communication Provided subsidy Formulated recovery policy & strategies “Private Sector” Complemented the Government’s strategies and initiatives Stayed open and be creative Polled together resources of various industries and companies Cross-industry promotional offers

10. “Macau’s So Cool” Campaign Led by the private sector Primary objective involves remobilizing visitor traffic Followed by cross-industries promotions Encourage spending through discounts and lucky draws

11. A US$6.3M campaign shopping discounts, music festivals, lucky draw etc. Tourism facility improvements “Macau Welcomes You in Summer” Campaign

12. Restoration USD in million

13. Thank you!